The owners clearly want to turn a profit.
They've looked at what Citeh have spent and thought 'fuck that, we're never winning the league' so then looked at next steps for profit. They've just signed the biggest shirt deal in the world to add to some of the biggest corporate deals in sport and now we can't compete for someone I wouldn't recognise if he walked into the pub. I reckon they've come up with a strategy of zero investment and to settle for whatever the outcome is, seeing as they'll be making money for the next few seasons regardless.
I could be talking bollocks. They might go and splash out on some decent players - but really - can anyone see it?
They've looked at what Citeh have spent and thought 'fuck that, we're never winning the league' so then looked at next steps for profit. They've just signed the biggest shirt deal in the world to add to some of the biggest corporate deals in sport and now we can't compete for someone I wouldn't recognise if he walked into the pub. I reckon they've come up with a strategy of zero investment and to settle for whatever the outcome is, seeing as they'll be making money for the next few seasons regardless.
I could be talking bollocks. They might go and splash out on some decent players - but really - can anyone see it?