I don't know whether that's true really, we were supposed to be "progressing" this season, with the top ask being a crack at getting in the CL. We've looked capable of going beyond that at times, and the World and it's wife know our gaping flaws and what we need to add to progress. I'd argue it's not far off what we could afford in most transfer windows, without having to flog our prized asset. And there's no law that states that to be the best, we need to add a £30m signing (Ozil anyone vs Coutinho, anyone?).
We just need to be shrewd about it, we're not that far off having a very competitive squad, it just needs a few additions, we need to just keep adding gradually. I'm fucked if I want to see us sell Luis, to fund a mass overhaul that might pay dividends a few years down the line. It seems to me it's like swapping one of the best players in the World, for squad depth. Six of one, half a dozen of the other. What's to say we won't be sat here a year or two down the line, saying to ourselves, we've got a few options now in the squad, all we need is that World Class attacker to complete the jigsaw.