American chocolate is generally bad.
This is true. I've been to Switzerland once with a friend who grew up there. That friend wanted to buy some chocolates to bring as gifts before leaving the country. So I got a bit of a glimpse into the Swiss chocolate market. And they really have many different chocolate types that are very, very nicely made, and that are very different from what one may find elsewhere (in my experience). And they cannot be purchased anywhere else in the world (in my experience). And those chocolates were purchased in regular stores, like small supermarkets.
And that I think has to do with the control of the market, and market shares, and corporations/families that own certain markets. Switzerland, for example, is not a member of the EU. And it is not like they can easily get their chocolates into the US market. The US market is I think controlled by a couple of big Swiss chocolate companies/corporations (the extent to which they are truly Swiss I do not know) (if I would have to guess I would say that they are probably owned by Swiss-American families (or something like that)). It is very importantly a matter of not having access to the supermarket shelves in those major and important markets where huge populations reside, like in the United States.
ps What I wrote above in the second paragraph of this post is I think related to why Jurgen Klopp must* use the word "soccer" while working under the Red Bull corporation. As per his first official and self-made video following the news that he will join Red Bull in January (as far as I am informed up to the moment of having written these words).
pps As an example, this video can actually be instructive about the EU-UK relations. It should just be renamed like this: "Why the UK is (and was) in the EU." Chocolate market would qualify under the words "milk ocean":
View: https://youtu.be/ZVYqB0uTKlE
One should keep in mind that every country has a different approach to its foreign and economic policy. Switzerland is pretty unique in that regard, as many people know. They seek neutrality and that's a big reason why they stay out of the EU.
* Or is heavily instructed/controlled. Such things are never presented as "a must." They are coached differently. And Klopp is a sort of individual that very much toes the corporate line on such matters. Other managers/people would refuse things like that or would at least avoid saying both the word soccer and the word football. Klopp is very malleable in that regard. So that it is not like Klopp is some sort of an evil character in that regard. He's just like that. Malleable on such matters. Some individuals care about such things, others less so, still others are "bad" seek profit and don't give a shit about what they say, and others are "malleable" meaning that they can be influenced by the corporation. In my opinion Klopp is such. For Klopp to change this he would have to receive some sort of backlash or negative feedback about this (his use of the word soccer) and . then . he would adjust. But only if he finds the backlash/feedback to be significant and that would then also depend on the intensity/credibility/etc. of that stuff. Klopp is generally very good at adjusting like that. He would have a little bit of an emotional upheaval, which sometimes comes out in his press conferences, but then he would find a way to adjust. He would rationalize it somehow. He is very good at that. Such things over time do take a toll on him. So that he was sincere about losing energy, needing a break, etc., while deciding to break his contract at LFC. Managing LFC was taking too much of a toll on him.