A run through to the latter stages of the Champions League would of course have brought huge riches, but the short-term financial consequences of Fiorentina's result in Stadio Artemio Franchi are actually quite bearable. Liverpool had budgeted only to progress as far as the last 16 in the Champions League this season, and the club calculated the lost earnings of not making it that far at around £2.6m. If Liverpool play three two-leg ties in the Europa League campaign next spring, they would expect to earn around £3m and therefore be £400,000 ahead of their budgeted European earnings for this season.
So the junior trophy does have its benefits, as Werder Bremen discovered last season, by earning more money by winning the Uefa Cup than Bayern Munich did in reaching the Champions League quarter-finals.
A run through to the latter stages of the Champions League would of course have brought huge riches, but the short-term financial consequences of Fiorentina's result in Stadio Artemio Franchi are actually quite bearable. Liverpool had budgeted only to progress as far as the last 16 in the Champions League this season, and the club calculated the lost earnings of not making it that far at around £2.6m. If Liverpool play three two-leg ties in the Europa League campaign next spring, they would expect to earn around £3m and therefore be £400,000 ahead of their budgeted European earnings for this season.
So the junior trophy does have its benefits, as Werder Bremen discovered last season, by earning more money by winning the Uefa Cup than Bayern Munich did in reaching the Champions League quarter-finals.