What’s the law in the UK?If you don't think he hasn't already been getting shagloads off Ribena, Yorkshire Tea and Adidas for his tweets already you're... well maybe I'm cynical but it all looks like a marketing team's dream.
I work in social media and law in US and over here in Japan nowadays means you’d usually have to add a ‘sponsored by’ kind of wording or tag when money’s changed hands, particularly for high profile individuals/influencers.