Why are people surprised at this though? Though don't have the money to compete on a regular basis with those teams with real money so it is sound financial sense that they have to sell their best players each season.Are Brighton the new Southampton then?
Are they set to gradually sell off their talent leaving the overall pool slightly worse off each time they sell and replace. Eventually getting to the point in 7 years time where we can put together an awesome XI they could’ve had who are now scattered across the top teams in Europe.
We've seen this from numerous clubs over the years. Survival in the PL is of far more importance than qualifying for Europe or even cup glory. Mid-table for 15 years is a very worthy target for clubs of this ilk.