[quote author=FoxForceFive link=topic=35657.msg938889#msg938889 date=1252105409]
[quote author=D.Winchester link=topic=35657.msg938888#msg938888 date=1252104496]
Moores and Parry. Fucking divs selling to those Yanks.
[/quote]
They both knew exactly what they were doing.
The Moores family were godsends to this city, & their heirs have flogged it all off for 30 pieces of silver. Their fathers poured money back into the city & ensured jobs were created, often costing themselves millions to do so, the present generation simply dont give a shit.
[/quote]
It's more complicated than that IMHO.
What the Moores family have done for the city of Liverpool is a matter of record and deservedly so. What they did to LFC in 1992 was require us to appoint as our chairman, in return for their investing in the club, a sincere and well-meaning but incompetent nonentity who up till then had been unable to find a niche in life for himself. That's when our slide off the top of English football started, and it was compounded a few years later with the appointment as CEO of a hard-working management accountant (with a good record up till then) who has also proven inadequate for the very different job of maximising the assets of a top club in the hugely commercial environment that football has become, and should have gone - along with his chairman - years ago.
Under this regime poor decisions were made about choice of manager (Souness, Uncle Roy) and the time they were given (Souness again, Houllier), leading to sustained underachievement on the pitch. Off the pitch we failed to take the business side forward adequately - no progress on the stadium, pisspoor marketing effort whether abroad or at home (chaotic ticket office, inefficient mail order operation etc.) - so we weren't able to use the money we should have generated to try and close the gap opening up between us and the top of the league, which would have taken a level of expenditure not equal to but greater than that of our competitors, at least for a while.
A top club has to function with consistent excellence both on and off the pitch to stay at the top. Under Moores and Parry we achieved neither. The manner of the club's sale to H and G shouldn't have come as any surprise - with such inadequate leadership for so long, the club was always going to end up as it has.