My main issue is Mark, if everyone gets it wrong then we have to consider a totally new approach to how we evaluate players. Whatever ideas we have about projecting player performances are clearly wrong.
It's not an impossible task.
If you look at Aspas - he's scored around 50 career league goals in 6 years, most of which were played in the Spanish second division. We bought him after his best season by far, when he scored 12 in the Spanish top flight.
Only a hopeless optimist could suggest he was going to turn out to be something good with that history. That's without actually looking at him play - when I saw him at the Celtic friendly in Dublin I just didn't see anything in him that would help him succeed in the Premiership.
Now I know exactly what response someone is going to offer to the above - one mentioning a player that is the exception to the rule (Michu) but we should know that relying on our decisions also being exceptions to the rule has gotten us nowhere. But then again most people are still way off as to what the rules are. Until they realise the game has changed dramatically over the past twenty years and what used to be true about players and peak ages etc simply isn't anymore.
My other issue is, I know fuck all about football, I rarely watch anything other than us, and yet I manage to call this correctly ahead of our genius scouting and management set up. If me and a lot of other idiots can see this a mile off its hard to have much faith in our staff.
In fairness, aren't we re-evalutating how we approach transfers? £7m on Aspas, a 26 year old who'd just had a successful season in La Liga was a reasonable gamble, if it's doesn't work out we cut our losses of say, £3m. That might seem extortionate, but in the grand scheme of the top level playing field, it probably isn't. Borini was 20/21, £12m on a player who's highly rated in Italy and could probably return home at a similar loss, or he could stay on loan at Sunderland for the rest of the season and go some way to proving he can play a part for us. They're not criminally dead cert write offs. Like I said, the Aspas punt whatever you think about his record, is one of those cases where we needed to bolster the squad and we took a gamble. If this Valencia story is true, at least the approach is that we're recognising we need to salvage something, let him go to a top tier Spanish side where he's clearly more suited, see the season out and warrant a better fee in the Summer, than the one we'll get for him getting splinters in his arse.
I do agree we need to learn and we still have alot of catching up to do in the transfer market, but you're not really acknowledging that we have taken steps in the right direction. Everyone has to make squad punts and gambles in this game and that's where you find the occasional gem and the odd fuck up, it happens, I'm not going to crucify him because the back up player to players like Sturridge and Coutinho (who he bought) didn't quite cut it. If there's one gripe I have with managers over the last few years, it's perhaps that it might be more prudent to give youth a chance, while waiting for the right player to become available, rather than buying a stop gap - no arguments from me there, but by and large, we're alot better than we were. Rodgers is learning too and it'd be unrealistic to not expect the occasional mistake. We've got a promising young side, if we can continue to compound that and add players of similar ilk to Coutinho, Sturridge, Allen (to a degree) and Sakho, then we're going the right way.
Lets not forget aswell, this forum is littered with idiots who froth off the mouth everytime we don't spend for spending sakes, have a read through some of the hysterics in the Summer about Spurs and Arsenal. Hindsight is great and all that.