Dave Kitson aka the Secret Footballer on the Sterling affair:
I can remember Raheem Sterling kicking off his own mini-saga by revealing in an unauthorised interview that whatever his next move – immediately putting football writers on alert that his future was uncertain – it would not be about money. It seems a long time ago now.
As if to overemphasise the point, Aidy Ward, his agent, was quoted by the “London Evening Standard” as saying: “He’s not signing for £700,000, £800,000, £900,000 a week. He is not signing.”
Ward went on to say that his job “is to do the best with my clients. If people say I’m bad at my job or they’re badly advised, it doesn’t matter.”
If any club offered me any of the figures above to play football for them and my agent told me not to take the deal, then I would say that he is not very good at his job and that I’d been badly advised.
Brendan Rodgers, Sterling’s manager at Liverpool, had to say something in the face of such strong comments and duly said the only thing that he could without pouring petrol on the story.
“Raheem has two years left [on his contract] and I expect him to see that two years through and continue to behave as immaculately as he has done,” Rodgers said. “We want to resolve the situation but it doesn’t change my approach to him. There is no problem there.”
One of the big agents in the business, who I’ve known only for a relatively short amount of time yet who seems to be just as loose-lipped as Ward and carefree with it, told me on the phone. “He [Ward] was Rob Segal’s ‘bag carrier’ then he went solo and took Sterling with him because he had the relationship with the player.
“It serves Segal right, to an extent, because he’s as arrogant as they come. But as far as Ward is concerned, well, the words ‘out of his depth’ come to mind.”
To come out with comments as aggressive as Ward’s seems to indicate that something other than a future at Liverpool has been in the pipeline for Sterling for a while. But don’t you believe it. These comments are no indication that the player will definitely leave.
If Liverpool can keep Sterling for another year and both do well, then maybe the club will raise its offer
Predicting the future of players in these situations looks tough but it’s about looking at the facts with plain logic. If Liverpool can keep Sterling for another year and both do well, then maybe the club will raise its offer and maybe Sterling will stay.
But all the noise up to this point will make it incredibly tough for Sterling to get through another year at Liverpool with the same level of uncertainty surrounding his future. Ward knows that; his words are about getting something sorted out this summer. His words are all about flushing out Liverpool.
Don’t believe the part where Ward says that Sterling won’t sign. Trust me, if Liverpool put together a big enough offer, he will tell Sterling to sign it.
You only have to look at the evidence down the road in Manchester and a certain Wayne Rooney to see how agents successfully threaten clubs with talk of a move, only to sign a deal a couple of weeks later on their terms.
As Rodgers points out, Sterling has two years on his contract. There is no rush to sell.
But it might just be the case that Ward is overselling Sterling’s talent. An old coach of mine who knows Rodgers well told me: “He [Sterling] is nowhere near the finished article but you’d be buying a lot of potential. Brendan has to say those things because he can’t say anything else, can he?
“He’ll be driving up the price because he knows that clubs overpay for English players and there will come a point when he tips the transfer fee against Sterling’s talent into Liverpool’s favour or not.
“At that point, Sterling will re-sign with Liverpool. But for me, when I look at Sterling, I still see a a bit of ‘Run Forrest Run’ about him.”
Take it from me. That coach knows his players…
But that’s what agents do. They whip up the hype and, when you do that with young English players, something funny happens to the regard in which they are held.
Another Premier League manager, who has been mooted as Sterling’s future boss, understands the balance between value and potential only too well.
Arsene Wenger, who seems to have a lot more to say about other clubs these days despite offering his opinions with the disclaimer that he cannot comment on other clubs or individuals before doing exactly that, said: “I don’t want to single out people but discretion is the best way to deal with things. For us, it adds difficulties when it is public.
“I am not sure it is the player causing the problem. They [a player and an agent] come as a package, that is true, but the problems do not always come from the player, sometimes from the package.
“You know how it works. The agent’s interest is to put a story in public. Always the best deals we have done is when it was quiet and secret.”
Those are the words of the Arsenal manager, I’m told by a source, who has offered Liverpool £20 million and Theo Walcott for Sterling’s services.
I understand that Liverpool’s response to the offer was about as curt, without being obscene, as it is possible for a club to be.
As agents always point out to me, the box seat belongs to the club where the player already has a locker in the changing-room.
As agents always point out to me, the box seat belongs to the club where the player already has a locker in the changing-room
But if you want my honest view on this, Sterling should be priced at even money for both a transfer and a stay on Merseyside.
And despite those threats from his agent, I’m leaning towards him extending his deal at Liverpool, even though I don’t really fancy putting any money on it.
This is a classic example of an agent out for one thing and one thing only – the highest fee for himself and the highest wages for his player. And he doesn’t care who pays it.
Some people I know would say that those traits are the mark of a great agent. I’m not one of them, though.
Read more at
http://www.thesecretfootballer.com/...erling-plus-theo-walcott/#oQ38ioZZcQJZDPla.99