Sorry for the long posts. This is the last from me.
Dated Jun 2009
[article]He’s the first person we meet at the training ground and he’s emptying the rubbish bins in a classic everyone-gets-their-hands-dirty-in-a-small-club kind of way. As we begin the interview he has only one request:
Don’t ask me stupid questions. You know what I mean. You come off and you’ve lost 3-0 and they ask how does it feel or ‘are you going to get relegated?’ What am I supposed to answer?
His disdain of the clichéd football manager, their media personas and clichéd responses will be a recurrent theme as we talk. Here is a man who simply wants to get on with the job and stay well clear of the politics.
To be honest, if you stay away from the media it’s possibly the best thing you can do because if you read everything that people write about you, one minute you’re this and the next you’re something else completely different. I’ve been here two and half seasons and I ain’t read a local newspaper yet.[/article]
[article]Wouldn’t most fans think these sorts of things are already in place in Premiership/Championship clubs?
I don’t know. I think fans going to football matches supporting their teams is commonsense but I go to millions of games where people sit there and don’t support their team, they just moan and groan. Why do they bother going if all they’re doing is moaning at their team? I can’t see how that helps.[/article]
[article]Do you think that’s a more modern phenomenon because fans’ expectations are raised and they want success quicker?
I just think it’s indicative of football generally. Football is exciting and popular, everybody can have an opinion and no-one’s wrong. You can play Championship Manager on your X-box and win the league and think ‘I’m good at this’. Everybody thinks they can do it better than everyone else.[/article]
[article]So has this season has been a learning curve on and off the pitch?
When we came in their byword was Destination Championship but there was nothing underpinning it, no strategy as to how it was going to be achieved, just a strapline. All it did was to put the backs up of every other club in the division thinking we were the big-time charlies. It set us up to fail so we tried to get away from that. Everything now is about performance. We’ve taken away winning and losing and we talk about the performance levels that we need to achieve.
We wanted to get away from looking at whether or not we’d won or lost a game 5-0 to looking at our performance.
Football rhetoric gets up my nose. People say ‘I don’t care how we do it, I just want to win’. That’s fine, I’ll take 46 games winning 1-0 and playing crap but tell me how you do it. I can’t remember any games this season where we’ve played badly and won 1-0. We want to play well and I’d rather we win but if we’re going to lose I’d rather we play well doing it.[/article]
[article]So on a Monday morning you can take positives from the performance?
Well, you can’t put your head in the sand, you have to be realistic about it and say you’ve done well on these things but not so well on these. You ask yourself why you played well and lost 1-0 and it might be that you switched off at a set play. Every team switches off at set plays, it’s not just a Championship phenomenon but there are better players with better delivery so they take advantage more and that’s the difference. So I tell our players that no-one can concentrate for 90 minutes but you’ve got to realise that giving the ball away in the last third of the pitch will lead to goals. When the ball goes out in that area never mind who should be in what position, we have to get the reaction first then the other things will fall into place. Nothing will matter if the players don’t realise the importance of that situation.
What you don’t want is a situation where you’re telling the players something and they’re thinking ‘this is just one manager telling me this and when someone else comes in he’ll tell me something different’. I tell them every game they ever play will have a structure to it, whether you play QPR, Sheffield United or Real Madrid, the game will have a structure and things won’t change. You can alter it but only in the way you want to.
Nine times out of 10, apart from us and Swansea, most Championship teams play the same way. The personnel will be different but the structure will be the same. At the start of each game you know the goalkeeper will kick the ball an average of 35 times so that’s 70 times the goalkeepers will kick the ball. Now you have choice of whether your keeper throws out, kicks or drops the ball. But if you think that the ball is only in play for 60 minutes out of every 90-minute game that’s a massive chunk of the game you can’t control and so you have to be in certain positions when the keepers are distributing the ball. Where you are in relation to what you want to do with the ball and what your opposition wants to do is at these times, is massive and it’s got nothing to do with football.
I don’t have to be a football expert to know that if he’s going to kick the ball into this area of the pitch and we want to win it, then it’s a logistical problem. How many people do we want to put in that position to gain possession and when we do get possession we can play the way we want to play. If we don’t then there’s certain things we need to do. These are the boring bits of coaching but they’re fundamental.[/article]
[article]Do you find your players react to that?
Well I was a player for 15 years, I’ve done all my coaching badges, pro-licences and all that sort of thing and I’ve picked up bits from elsewhere but I’ve found that no-one these days asks ‘why we do it that way?’ All the sports that are innovative and forward thinking, like British cycling, have had people who have asked why do we do this and why do we train that way. When I was a player I used to lose on a Saturday and on Sunday morning I’d be running up and down hills and I’d think why am I doing this?[/article]
[article]So is yours a more analytical approach to the game?
I was 22 before I came into the game and I’d been in work so maybe that’s why my approach is different. I wouldn’t say it’s analytical I think it’s just common sense.[/article]
[article]It is commonsense but is it also common in football and do you think you’re in a minority in thinking this way?
Yes because the way football is run there’s no point really. The average tenure of a job is less than 18 months. You’re trying to put something together which is long term and all that really matters is trying to win the next game so f**k everything else, managers just need to win the next game. Then you win the next game and you’re supposedly a better manager for it, then you win the next one after that and all of a sudden you’re going to jump ship because someone else wants you. The whole thing is cyclical.
I did the Warwick Business Course for football managers and we did a lot of essays and reports and one day I took the Sunday papers and cut out every sports headline, 85% of which were negative. It might have been Man Utd beating Spurs 6-0 but it wasn’t about how great Man Utd were, it was about how crap Spurs were. So you’re in an industry which pounds you with negativity all the time. You’re not going to change that but you can distance yourself from it. Radio Sheffield have their Praise or Grumble show but it should be renamed Moan and Groan because I just don’t know where the praise is.[/article]
[article]If you look at the two differing halves of your season can you tell what happened to make things go well?
No. Our performances throughout the season have been really, really consistent – we couldn’t score goals and we were giving away goals, which is how you lose games. We played QPR in the third game of the season and Iain Dowie changed the way he played. We were a brand new team into the Championship and afterwards I said to Iain why did you play 4-5-1 against us? And he said he’d seen us play and he didn’t think he could match our midfield (having a squad with zillions of midfielders and bugger all strikers may also have contributed – London W12 Ed.). That used to happen in League One but it didn’t happen much in the Championship. Most teams played 4-4-2 against us. We gave a goal away in the QPR game because Richie Wellens threw the ball back to a QPR player who had a free kick in his own half. He placed it, next fella whacked it and they scored off that. It might have been crap marking when the ball went in but it’s naive to give the ball back in this league. It meant that Richie was out of position and it gave the opposition an opportunity. We had to tweak those sorts of things.
We had a similar thing at the back end of the season against Preston when one of my centre halves kicked the ball out of play but instead of putting it into row Z, he put it out of play accidentally chipping it to one of their subs who sent it back to the player, the throw was taken quickly, bang, ball in the box, goal.
When we sat down and looked at performances we couldn’t score goals. So we thought we’ll either spend millions on a new striker or nurture the ones we’d got. We couldn’t buy one so we nurtured ours. We took the focus away from scoring goals. We create lots of chances and to create chances you’ve got to pass and move. To pass and move you’ve got to have an understanding of what you’re doing and your role and responsibilities. So although we didn’t have the end product we could say that we were doing the three things that lead up to the end product really well. We did those things right and we told the strikers ‘don’t be afraid to miss’. Then we scored a goal against Forest on Boxing Day. It involved 19 passes and the striker chipped the goalkeeper and from that moment on they believed they were going to score.[/article]
[article]Do you think Swansea deserved more rewards for their style of football this season?
I said to Roberto they drew too many games. Had we drawn some of the ones we’d lost we’d have been much better off. The problem is that the more you pass the ball the more chance you have of losing possession so it’s a dangerous way to play in the English league especially the way our league is organised. We know that the way we pass the ball means that we will lose games. We don’t like it but we have to accept that it’s part and parcel of the way we play. We have to sharpen up on certain things. Our players have to become more tactically aware. They have to know that if teams come here and play 4-5-1 against us and we try to play through their midfield we will walk into their trap.
Birmingham came here and played 4-5-1 and we had a message up on our changing room board which was the last thing the players saw before they went out and it said: DO NOT PLAY THROUGH MIDFIELD. I told them if we bypassed their midfield Birmingham’s game plan was out of the window. But they did play through the middle. I had absolutely no problem with them trying but once they tried and failed they became discouraged so what was the point in doing it in the first place. I didn’t mind that we lost the game but I thought we lost it through being naive. That’s a basic thing and it’s common sense.
And then when things don’t go your way people’s body language changes. A player takes a shot which hits the corner flag and the crowd moan and everyone walks back with their heads down thinking we’re all crap and other players feed off that. As a team we should be saying he took responsibility for that shot, it was a crap shot and he doesn’t need to be told that, but the positive is that he got himself into a position and took the responsibility for a shot. So if everyone supported and praised him then the whole atmosphere changes.
I’ve watched team after team after team this season all behaving the same way. It’s all negative and I think it’s a strange way for sports teams to behave. You can be disappointed but still be positive in the way you do things. So if the ball goes out for a goalkick because your striker’s hit the ball way over the goal, the next step is a goalkick and if we all get back into position and regain possession quickly then we’re off on the attack again and if we all have that mentality you forget about the shot and get on to the next stage of play.[/article]
[article]You bought goalfood’s Pass and Move T-shirt – is that your mantra?
We never do passing drills in training. We try to give people options on the ball and the thing I’m trying to coach is for the player to pick the right option, which is what the better players do. I get scouting reports which say ‘he gives the ball away too much’ but I’m trying to train the scouts to ask ‘was it the right ball to play?’ Football’s about giving the ball away – but was it the right pass at the right time? Sometimes I’m more concerned about that than I am about whether or not he completed the pass. I can’t buy someone for a million quid but I want to get someone in who can see options and can take the right one. I’m in a market where I can afford a player because he’s cheap but I have to know that I can develop him because he has the raw materials I can work with. Right pass, right time – that’s two out of three and I can work on the rest. So I just hadn’t seen a T-shirt like that before and I liked it.[/article]
[article]Your chairman once called you the Arsene Wenger of League One, has that stuck like Velcro to you?
No, to be fair, John (Ryan) is as passionate and excitable as they come. I wouldn’t have thought I’m media-friendly so I’m reluctant to do a lot of things so it suits us for him to do interviews. Just sometimes I cringe a little bit.
But he says what he admires about you is that you’re able to squeeze an extra 15% out of players.
Squeezing’s not the word, we just ask them to do different things and look at doing things a different way. We’ll put a session on which has five players against eight and we say to the five can you win the game? And they say yes because we’ll do this, this and that. They know they have to be tight in defence but they have to score a goal. Now, I haven’t said anything to them but they’ve organised themselves, they’ve understood what the task is and have taken responsibility to do it. You’re coaching both sets of players – you would hope the five would lose but can take positives from the fact they did the best they could and know what they would do to improve their performance next time round.
One of my stock phrases in coaching is: ‘would you do it in a game?’ I’ve no problem with the keeper rolling the ball out to the centre-half on the edge of the area so long as that’s what they would do in a game. If it’s not it’s pointless and what are we doing it for in training. I can give direction but the players have to have input too. Once they’ve crossed the white line they have to make the decisions and I’m not going to criticise them for making the wrong decision as long as they knew what they were trying to do. So it’s about understanding and responsibility and we instill that from the first minute they walk out onto the training pitch and even before that.
There’s lots of things in football which have nothing whatsoever to do with winning or losing but in our opinion they all make a difference. You have to walk off the pitch and say: ‘have I done everything I can?’
We were sitting bottom of the league this season and we had a meeting about where we were and what we were going to do and I think we came up with 23 things we thought we could do better and not one of them was football-based. The kit man said people were leaving laundry all over the floor yet there’s a laundry system and we asked players to pick things up off the floor even if the clothes were not theirs.
We’ve got a Be Professional matrix on the board and there’s about 11 things we identified that would make us professional at what we do. It was nothing to do with scoring more goals or defending better, it was about being punctual and having respect for one another. It’s what I imagine, although I don’t know, Manchester United do every day, but in a different way. The culture there is about excellence and as you walk through the doors of Manchester United, Arsenal, Liverpool or Chelsea there’s certain things demanded of you, week in, week out.[/article]
[article]It sounds as if you’re putting quite a lot into practice from the Warwick course for football managers?
I liked the course. There were 12 of us on my course including Mark Hughes, Brian McClair and people like that. The first task we did involved us being told that as managers we’d just been promoted from the Championship, our budget had increased by x amount, here’s your balance sheet and now what’s your plan? How much are you going to spend on wages? How are you going to balance the books? Forget about the playing, how are you going to manage what you do? We all knew that the idea was still to win games but I thought it was absolutely crucial to know about the rest.
I don’t mean to be different or try to be deliberately different, I just think we can look at things a different way. If we have a free kick in our own half the two centre halves trot up as usual every time and yet they might not be needed so why do they just trot up there – because that’s what they do, and they stand next to each other. So I say to them: ‘if you know their two biggest markers are going to mark you why don’t you stand somewhere different?’ And the players say ‘because we won’t score’ and I say but you’ll give them an awful lot of problems and then we can do something different. If it doesn’t come off I haven’t got a problem but at least we did something different. Let’s not just do things out of habit. These are the interesting and exciting things about football, that’s what gets you out of bed in the morning. 90% of it unfortunately is just tiresome.[/article]
[article=http://www.crawleyobserver.co.uk/sport/crawley-town-fc/reds-linked-with-arsene-wenger-of-league-1-1-3845319]Len South, chairman of the Doncaster Rovers Supporters Club said: “We consider him probably one of the best managers we have ever had.
“He likes to play football, he likes players to get the ball down, he is not one of those who wants it lumped up front. He is a tactician, you could say a bit of purist, he likes football the way it should be played, and was described by our chairman as the Arsene Wenger of the lower leagues.
“If Crawley do appoint O’Driscoll I would say they have got some good football to look forward to, he would be good for Crawley, he could do a lot of good for a club like that.”
O’Driscoll, 54, joined Doncaster in 2006 from Bournemouth, where he spent six years as manager. He is now part of the coaching set-up at Championship side Nottingham Forest, where manager Steve Cotterill has this week reportedly confirmed Crawley’s interest. During his time at Doncaster, now relegated to League 1, O’Driscoll regularly held fans forums, and although results took a nose dive this season, is still highly regarded.
Len added: “He always wanted to be in touch with the fans, they might not like some of the answers he gave them in those forums, but he was there to be shot at.
“He is a very quiet man and does not suffer fools easily.
“Due to cash constraints, we lost two strikers right at the start of the season and he struggled to find a way to put it right. From a personal point of view, I don’t think he knew how to put it right.”.[/article]