[article]As football has become more competitive, it has become harder for clubs to keep their best secrets under wraps.
Recruitment has become more difficult than ever as the huge clubs, and those with respected academies, scramble for talent in a condensed and competitive market.
The North West of England, in particular, is a football hotbed where such issues are prevalent.
Liverpool have to contend with Everton, Manchester United, Man City and Burnley just from the Premier League alone.
Further down the pyramid, Blackburn Rovers and Preston are also operating in the Championship, while Wigan Athletic are known in football circles for their proud academy record.
For clubs unable to count on the bankrolling of billionaire owners, it is becoming increasingly important to recruit youngsters with potential.
Given the level of scrutiny and interest in modern football, a club's most promising are often well known long before they are anywhere near a first-team debut too.
So, for a Greater Manchester-based Liverpool scout, to convince the next generation that their future could be at Anfield represents a significant challenge.
That, though, is precisely the job of Jon Newby, who heads up the club's talent spotting around that region.
Newby's remit is to find players between the age ranges of nine and 14 and bring suitable candidates to the Academy to begin the tentative steps towards, what is hoped, will be a life in professional football.
Despite the almost unique nature of the challenge, the former Liverpool striker is ideally placed to meet it head-on, given he came through the Anfield system and now resides in Bury where he keeps his eyes peeled for stars of the future.
"When I left Liverpool, I moved up here when I signed for Bury and after a wife and two kids later you can't get back home can you!" Newby tells the ECHO.
"So I am based in Greater Manchester and my remit is basically scouting players within that area on a full-time basis.
"Which is obviously relatively difficult because you have got competition from Manchester City and Manchester United.
"I watch players from other academies or grass-roots level and then will follow up on various players to see if we like them and think they have got the potential to be good enough for us.
"Nowadays, every young boy wants to be a professional footballer and a lot of clubs now are looking further afield.
"Being based where I am, a lot of the kids support United and City, so convincing a City fan or a United fan to come and join Liverpool will always have its challenges.
"I feel I am quite well-placed because I came through the system, I came through the club and I kind of know what it takes to get there.
"I am fairly well-placed to hopefully convince the parents and the boys that Liverpool is the club for them."
While Liverpool's transfer activity has slowed significantly since 2018, when a record-breaking spend of around £250m was invested in the first team across the calendar year, the club's Academy has consistently replenished the ranks.
Since last summer alone, Liverpool have added eight teenagers to their Academy system.
Fabian Mrozek, Mateusz Musialowski, Melkamu Frauendorf and goalkeeper Marcelo Pitaluga joined in the warmer months, before Calum Scanlon and Stefan Bajcetic were confirmed by the end of December.
Another goalkeeper, Liam Hughes, joined from Celtic on transfer deadline day.
Perhaps most excitingly for fans, Liverpool brought in Kaide Gordon to their junior ranks from Derby County.
The 16-year-old is viewed as one of the best players of his age in the country and continues the ongoing search for teenage talent that has seen them sign Sepp van den Berg and, more prominently, Harvey Elliott in the last couple of years.
Elliott's thrilling loan spell with Blackburn Rovers so far has got fans excited for what the 17-year-old will one day be able to produce in a Liverpool first-team shirt.
However, for every Elliott - the Premier League's youngest-ever debutant - there are countless others who move on before they are able to make the grade at a club the size of Liverpool.
Players are not always recruited with the sole purpose of starring in the first team at Anfield.
While that will always be the main aim, the reality is youngsters are coached, trained and improved with the potential to one day turn a profit too.
"We’re not a charity, so I don’t expect the club to keep giving us money every year and us not pay it back," Academy director Alex Inglethorpe said last year.
"We’ve got to be a self-sustaining business and contribute and pay our way. We can do that in a variety of ways.
"The most linear is to get someone straight into our first team, so thank you Trent for that. Another way might be for someone who doesn’t quite make the first team to be sold and generate some money.
"That’s people like Rafa Camacho or Ryan Kent or Brad Smith or Jordon Ibe."
Newby says such a business model is "quite natural" for clubs operating in the same stratosphere as the current Premier League champions.
Standards are high and the level of player required to succeed make it incredibly difficult for young hopefuls.
It's a predicament that is not unique to Anfield but opportunities for young wannabes decreases the higher up the football food chain you go.
"I think it's quite natural and we understand that as the Academy gets higher up it is a business," says Newby, who joined the club as a scout in 2014.
"There's a lot of investment that goes into the Academy from the owners, so we need to make sure that we're producing players and that will always be the challenge.
"If, long term, we can produce players from the Academy that can save the club going out and spending £8m on various players across Europe then that investment in the Academy is fully justified.
"There's no set number on how many we'd bring in or a certain amount, it's just if we have that quality that we see, we will look to do something."
Under the new post-Brexit transfer rules, Liverpool are not able to sign overseas players under the age of 18 now the UK has left the European Union.
That in itself presents more obstacles for elite clubs searching for first-team players of the future.
It might, however, mean that more focus will be given, in time, to recruiting the most eye-catching talents from across the country as European dealings become more fraught with potential problems.
But what is it exactly that Liverpool scouts are looking for in players who are still in junior school?
And how do they ensure that recruits are still able to enjoy football during their formative years?
Newby says: "I think now there is a lot more to look at, so I think athleticism is obviously key in football now.
"We look for that and then the mental side too, even though I know it is difficult to tell at such a young age.
"We look to see if they have a natural enthusiasm to play the game? Do they have a desire to try and win? And then see if they have relatively good technique.
"But with the program that we've got that Alex sets through the Academy and the coaches that we have got, we feel the coaches will always improve those players.
"The biggest thing, honestly, at the age of nine is kids have got to enjoy it.
"They are at the Academy so much with playing three nights a week and then playing at the weekend that there's possibly going to come a time with some players where they maybe don't enjoy football because they are doing so much of it.
"So it is vital for us that we keep their enjoyment at the early ages.
"We almost want to be seen as the most enjoyable Sunday League team if you like but with that added quality. We want the kids to come bouncing in with their enthusiasm ready to play.
"I think a player at the age of 13 or 14, certainly 14, has more of an identity. As a nine-year-old, you don't even really know what position some of these boys are going to play.
"But at 14, they are starting to get that identity of where you see them on the pitch and they have matured that little bit, so you have more of an idea.
"But I think anyone who says they can tell if a player is going to play professional football at the age of nine is wrong because I've seen throughout my career players who were exceptional at nine and never went on and played professional football."
For Liverpool, though, their recent track record in blooding youngsters into the first-team fold under Jurgen Klopp is impressive.
The Reds' 1-0 win over Ajax in December might have been a big victory for Klopp as they secured qualification to the knockout stages of the Champions League, but it was an even more sizable one for staff at Kirkby.
Former Under-23 captain Curtis Jones bagged the winner from a Neco Williams cross as Caoimhin Kelleher kept watch in goal.
That trio have followed in the footsteps of Trent Alexander-Arnold this season, who, as a Champions League and Premier League winner at the age of 22, is the Academy's poster-boy for the modern era.
"There's an awful lot of planning that goes into it all," Newby says.
"A goalkeeper could be signed at 16 or 17, for example, and we could have been watching him since the Under-13s and have that many reports going back on him a few years.
"Obviously we'd hand that over to the scouts above us and then they would do their homework, so there are a lot of joined-up things when players arrive.
"We had a look around the new training ground and first of all the facilities are absolutely magnificent, it's night and day when I was playing 20 years ago and I do think that as a young player it will help you.
"Because now you know, as an Under-23 or an Under-18 player who the manager is and that he is going to occasionally come and watch you.
"From my own personal opinion, if you can see the pathway - and there are a lot of young players playing for our first team at the minute - then you are on the same site as the first team, it doesn't half give you an incentive.
"We don't want to look too far ahead with the parents of 10-year-old boys because we don't know where they're going to get to.
"But for our first-team to show that they're willing to play our young players if they are good enough...to see Trent, to see Curtis, Neco, Rhys Williams, Nat Phillips, to see these players around the first team is a big boost for every young player that is at our Academy or maybe wanting to join our Academy.
"It's a massive boost to know that the manager and the owners trust our Academy to provide players for them."
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