Yep, we're officially "that" team now...

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That's what a brand is .

It's a story that people consistently tell each other about the club, based on personal experience, association with personalities, or consistent messaging.
 
As if anyone is expecting Liverpool to stay as Liverpool forever. We're not even the same club we were in the 90s. Time is marching, and American cultural colonisation is happening more and more
 
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