Stevan Jovetic, Emiliano Viviano, Adem Ljajic and David Pizarro are all missing from Fiorentina’s 2013-14 season ticket promotional poster.
The absence of the quartet is being viewed as significant given the uncertain futures of all four players in Tuscany.
Montenegro ace Jovetic is thought to have asked for a transfer, with Juventus and a number of English clubs keen.
Goalkeeper and Fiorentina fan Viviano, who was on loan from Palermo, may not be signed outright by the Viola.
Revelation Ljajic has just 12 months left on his contract, while Pizarro has asked for a transfer away from the Stadio Franchi.
The ‘Enjoy the Spectacle’ campaign does feature Giuseppe Rossi, Alberto Aquilani, Juan Cuadrado, Borja Valero, Stefan Savic, Gonzalo Rodriguez and captain Manuel Pasqual.