I'm just waiting on Mark MC to arrive into this thread and tell us none of this cash will see its way to Rafa for transfers.
The £80m raised by Liverpool's biggest commercial deal will be reinvested in the club, according to the new managing director, Christian Purslow. In his first interview since succeeding Rick Parry, Purslow said the four-year shirt sponsorship deal with Standard Chartered Bank would be the first step towards transforming Liverpool into "the biggest football team in the world".
Asked whether Standard Chartered's £20m a year would stay on Merseyside or go to Dallas and Montreal to fund the club's owners, Tom Hicks and George Gillett, Purslow said: "The fans will be relieved to know that Liverpool's revenues, profits and income belong to the club. I can assure you that as we drive forward our turnover, we will invest a sensible amount of that in our wage bill and our transfers. None of that money will go anywhere other than into the development of the club."