Liverpool to double money with new £15M-a-year shirt sponsor
- Thread starter Hansern
- Start date
- Latest activity Latest activity:
- Status
Very good deal if true.
Was a bit busy to mention yesterday but Kenny (King) was on TalkSport yesterday talking for Marina's charity 7 mentioned offhand 'the commercial dept is doing brilliantly, absolutely flying at the moment they are' & I thought that sounded a bit odd cos I'd not heard anything more about the sponsorship. Makes sense.
Was a bit busy to mention yesterday but Kenny (King) was on TalkSport yesterday talking for Marina's charity 7 mentioned offhand 'the commercial dept is doing brilliantly, absolutely flying at the moment they are' & I thought that sounded a bit odd cos I'd not heard anything more about the sponsorship. Makes sense.
[quote author=rage link=topic=35629.msg942109#msg942109 date=1252741589]
[quote author=Y1 link=topic=35629.msg942068#msg942068 date=1252716986]
I like Std Chartered! Get in.
And jersey sale will double now that Muslims can buy and wear it.
[/quote]
why can muslims now buy and wear it?
standard charter make money through charging their customers interest, surely this is as 'haram' as making money off selling alcohol.
i'd be extremely surprised if this deal means we see more transfer money BUT i agree its far far better and more of an accurate value of our global brand value than ever before.
[/quote]
Like all major international banks, SCB now has 'Islamic' branches where they say don't use 'interest' but 'sharing profit'. Go figure. It is halal now.
[quote author=Y1 link=topic=35629.msg942068#msg942068 date=1252716986]
I like Std Chartered! Get in.
And jersey sale will double now that Muslims can buy and wear it.
[/quote]
why can muslims now buy and wear it?
standard charter make money through charging their customers interest, surely this is as 'haram' as making money off selling alcohol.
i'd be extremely surprised if this deal means we see more transfer money BUT i agree its far far better and more of an accurate value of our global brand value than ever before.
[/quote]
Like all major international banks, SCB now has 'Islamic' branches where they say don't use 'interest' but 'sharing profit'. Go figure. It is halal now.
[quote author=Y1 link=topic=35629.msg942128#msg942128 date=1252745655]
[quote author=rage link=topic=35629.msg942109#msg942109 date=1252741589]
[quote author=Y1 link=topic=35629.msg942068#msg942068 date=1252716986]
I like Std Chartered! Get in.
And jersey sale will double now that Muslims can buy and wear it.
[/quote]
why can muslims now buy and wear it?
standard charter make money through charging their customers interest, surely this is as 'haram' as making money off selling alcohol.
i'd be extremely surprised if this deal means we see more transfer money BUT i agree its far far better and more of an accurate value of our global brand value than ever before.
[/quote]
Like all major international banks, SCB now has 'Islamic' branches where they say don't use 'interest' but 'sharing profit'. Go figure. It is halal now.
[/quote]
rage is the Salman Rushdie of SCM.
[quote author=rage link=topic=35629.msg942109#msg942109 date=1252741589]
[quote author=Y1 link=topic=35629.msg942068#msg942068 date=1252716986]
I like Std Chartered! Get in.
And jersey sale will double now that Muslims can buy and wear it.
[/quote]
why can muslims now buy and wear it?
standard charter make money through charging their customers interest, surely this is as 'haram' as making money off selling alcohol.
i'd be extremely surprised if this deal means we see more transfer money BUT i agree its far far better and more of an accurate value of our global brand value than ever before.
[/quote]
Like all major international banks, SCB now has 'Islamic' branches where they say don't use 'interest' but 'sharing profit'. Go figure. It is halal now.
[/quote]
rage is the Salman Rushdie of SCM.
Excuse my ignorance, but what will Standard Chartered get out of this?
But you won't go and open account with them (or will you?)
What will SCB get out of it? What will most shirt sponsors get out of it?
Exposure.
From exposure, branding.
When you have a top brand, it is easier for you to sell and do business.
Banks are more than retail banking (where you open an account). It is now financial institutions doing your mortgages, insurance, brokerage for mergers and acquisitions, consultants and anchor banks for IPO, international money laundering oopps transfers etc etc
Exposure.
From exposure, branding.
When you have a top brand, it is easier for you to sell and do business.
Banks are more than retail banking (where you open an account). It is now financial institutions doing your mortgages, insurance, brokerage for mergers and acquisitions, consultants and anchor banks for IPO, international money laundering oopps transfers etc etc
T
the_khl
Guest
Massive deal if true.
I really hope we're not going to see a semi-blue & green logo on our chest though. That would ruin our red/white combo perfectly.
(Maybe it would look decent on a yellow/green away jersey but never on the red one).
Anyone care to make an effort trying to implement their logo on our shirt so we could get a sneak preview?
I really hope we're not going to see a semi-blue & green logo on our chest though. That would ruin our red/white combo perfectly.
(Maybe it would look decent on a yellow/green away jersey but never on the red one).
Anyone care to make an effort trying to implement their logo on our shirt so we could get a sneak preview?
Why couldn't they have made it £85m , to make it the best deal ever and beat Uniteds , it would have been best for both sides
regards
regards
[quote author=Rosco link=topic=35629.msg942151#msg942151 date=1252747102]
Well I had never heard of them before. I know about them now
[/quote]
SCB ? They are massive in Asia and it's why I couldn't for one moment understand the antipathy towards them as sponsors. High quality deal with a high quality company.
Well I had never heard of them before. I know about them now
[/quote]
SCB ? They are massive in Asia and it's why I couldn't for one moment understand the antipathy towards them as sponsors. High quality deal with a high quality company.
Let's hope the sponsors agree.
[quote author=Rafa4PM link=topic=35629.msg942638#msg942638 date=1252788181]
How is it that some company is now suddenly willing to equal the record in order to be our shirt sponsors?
Were we accepting shite deals in the past, or has something drastically changed?
[/quote]
We did have a clown sitting at the negotiating table, so who knows.
How is it that some company is now suddenly willing to equal the record in order to be our shirt sponsors?
Were we accepting shite deals in the past, or has something drastically changed?
[/quote]
We did have a clown sitting at the negotiating table, so who knows.
Nothing new here, but worth a read:
Liverpool’s £80m shirt deal equals biggest ever
Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.
With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.
Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.
Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.
The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.
The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr, the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,†Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].â€
For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of moneyâ€.
But the revelation was tempered by the American’s admission that he would “probably†be at the helm for the long term.
“The club is in outstanding shape,†Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.â€
Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.
In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.
http://www.timesonline.co.uk/tol/sport/football/premier_league/liverpool/article6831489.ece
Liverpool’s £80m shirt deal equals biggest ever
Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.
With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.
Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.
Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.
The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.
The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr, the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,†Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].â€
For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of moneyâ€.
But the revelation was tempered by the American’s admission that he would “probably†be at the helm for the long term.
“The club is in outstanding shape,†Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.â€
Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.
In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.
http://www.timesonline.co.uk/tol/sport/football/premier_league/liverpool/article6831489.ece
S
Squiggles
Guest
Not sure I share Gillete's views on our current financial health but if we didn't spend much this summer I guess money have gone towards reducing the debt.
Anyway it's good to see us finally cashing in on a decent sponsor. Carlsberg have undervalued us for far too long - the money should have rose dramatically since we regularly started playing in the CL but it didn't.
Anyway it's good to see us finally cashing in on a decent sponsor. Carlsberg have undervalued us for far too long - the money should have rose dramatically since we regularly started playing in the CL but it didn't.
[quote author=juniormember link=topic=35629.msg942712#msg942712 date=1252810810]
[quote author=Rafa4PM link=topic=35629.msg942638#msg942638 date=1252788181]
How is it that some company is now suddenly willing to equal the record in order to be our shirt sponsors?
Were we accepting shite deals in the past, or has something drastically changed?
[/quote]
We did have a clown sitting at the negotiating table, so who knows.
[/quote]
I don't want to get into the whole Parry thing, but something must have triggered this sudden level of interest.
[quote author=Rafa4PM link=topic=35629.msg942638#msg942638 date=1252788181]
How is it that some company is now suddenly willing to equal the record in order to be our shirt sponsors?
Were we accepting shite deals in the past, or has something drastically changed?
[/quote]
We did have a clown sitting at the negotiating table, so who knows.
[/quote]
I don't want to get into the whole Parry thing, but something must have triggered this sudden level of interest.
I don't know. It might be that Standard Chartered want to get their name out, as Mansion did. It might be that Ian Ayre or someone at Liverpool is friendly with someone at Standard Chatered. Who knows...
I don't think it's outrageous for us to be getting this sum of money though. Despite Man Utd's success and undoubted brand value, I don't think 7M vs 20M in sponsorship money really reflects the difference between us and them.
I don't think it's outrageous for us to be getting this sum of money though. Despite Man Utd's success and undoubted brand value, I don't think 7M vs 20M in sponsorship money really reflects the difference between us and them.
[quote author=FoxForceFive link=topic=35629.msg942866#msg942866 date=1252845454]
Nothing new here, but worth a read:
Liverpool’s £80m shirt deal equals biggest ever
Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.
With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.
Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.
Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.
The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.
The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr, the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,†Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].â€
For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of moneyâ€.
But the revelation was tempered by the American’s admission that he would “probably†be at the helm for the long term.
“The club is in outstanding shape,†Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.â€
Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.
In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.
http://www.timesonline.co.uk/tol/sport/football/premier_league/liverpool/article6831489.ece
[/quote]
As I said before why did we equal it?
You would have thought they would throw an extra few million at it to beat it
regards
Nothing new here, but worth a read:
Liverpool’s £80m shirt deal equals biggest ever
Liverpool have secured a new shirt sponsorship deal that equals the most lucrative in football history after signing a four-year agreement with Standard Chartered, the London-based international bank, worth £80 million over four years.
With their present deal with Carlsberg due to expire in mid-2010, Liverpool’s commercial department, headed by Ian Ayre, has been looking for a money-spinning agreement in keeping with the club’s status as one of the most recognisable brands in world sport. Until July, an exclusivity accord with Carlsberg prevented them from entering into talks with any other interested parties but once that had expired, Liverpool moved swiftly to tie up a new deal.
Carlsberg has enjoyed a 17-year relationship with Liverpool, one of the longest-running associations in world sport, but was unwilling to match the £20 million a season offer made by Standard Chartered, which equals the deal struck by Manchester United with Aon Corp, the American financial giant, in June.
Liverpool have long been criticised by their supporters for punching below their weight when it comes to commercial opportunities but the sponsorship deal struck by Ayre, the commercial director, is an indication that the club are beginning to make the most of their glittering history and worldwide fan base.
The fact that the Merseyside club have secured a sponsorship arrangement on a par with United’s is also hugely symbolic, with Liverpool having trailed some way behind their North West rivals for several years in terms of commercial enterprise. Liverpool’s deal with Carlsberg, for example, is worth just £7.2 million per annum, a figure that fell short of United’s £14 million income from AIG, the American insurance corporation.
The deal with Standard Chartered will be confirmed by Liverpool imminently, with George Gillett Jr, the club’s co-owner, having admitted during a radio interview that he expects a formal announcement to be made on Friday. “I think people will be pleased and surprised,†Gillett said. “It will be one of the great, worldwide corporations. And I think it will be a sponsor people will be pleased and surprised to be [associated with].â€
For the first time since he bought Liverpool along with Tom Hicks in February 2007, Gillett has admitted that he could be willing to sell the club “if someone gets beamed in who’s got bags of moneyâ€.
But the revelation was tempered by the American’s admission that he would “probably†be at the helm for the long term.
“The club is in outstanding shape,†Gillett said. “Economically, it’s never been stronger. We just paid down our debt very substantially. We have less debt per dollar than any club in the league.â€
Liverpool, meanwhile, have sealed a £250,000 deal with Southend United for the transfer of Michael Ngoo, a 16-year-old centre forward who was also being watched by Manchester United. Ngoo, who is 6ft 4in and has been likened in style to Peter Crouch, impressed during a recent trial with United but Liverpool have beaten their North West rivals to his signature after meeting Southend’s asking price.
In a departure from the recent furore surrounding the transfers of a number of teenagers, the deal for Ngoo has not resulted in acrimony between Liverpool and Southend, with the Coca-Cola League One club praising their Barclays Premier League counterparts for the way negotiations were conducted.
http://www.timesonline.co.uk/tol/sport/football/premier_league/liverpool/article6831489.ece
[/quote]
As I said before why did we equal it?
You would have thought they would throw an extra few million at it to beat it
regards
[quote author=Rafa4PM link=topic=35629.msg942883#msg942883 date=1252847002]
Maybe so i guess.
I'm obviously pleased that we've got this deal, i just can't get my head around the huge increase in £'s.
[/quote]
Our last deal was a bad one.
We got screwed over because nobody showed any interest in sponsoring us despite the powers that be actively seeking sponsors (Brendan got to see the one of the memos sent out to companies). We ended up delaying the deal, causing a problem with Reebok who tried to withhold 7m owed to us on the shirt deal because of the delay in getting a new sponsor. We ended up sticking with Carlsberg on the same terms as the old deal.
Maybe so i guess.
I'm obviously pleased that we've got this deal, i just can't get my head around the huge increase in £'s.
[/quote]
Our last deal was a bad one.
We got screwed over because nobody showed any interest in sponsoring us despite the powers that be actively seeking sponsors (Brendan got to see the one of the memos sent out to companies). We ended up delaying the deal, causing a problem with Reebok who tried to withhold 7m owed to us on the shirt deal because of the delay in getting a new sponsor. We ended up sticking with Carlsberg on the same terms as the old deal.
[quote author=Rosco link=topic=35629.msg942900#msg942900 date=1252849114]
[quote author=Rafa4PM link=topic=35629.msg942883#msg942883 date=1252847002]
Maybe so i guess.
I'm obviously pleased that we've got this deal, i just can't get my head around the huge increase in £'s.
[/quote]
Our last deal was a bad one.
We got screwed over because nobody showed any interest in sponsoring us despite the powers that be actively seeking sponsors (Brendan got to see the one of the memos sent out to companies). We ended up delaying the deal, causing a problem with Reebok who tried to withhold 7m owed to us on the shirt deal because of the delay in getting a new sponsor. We ended up sticking with Carlsberg on the same terms as the old deal.
[/quote]
Cheers Rosco.
So we really should have expected an increase last time around but we fucked it up? I guess that would explain to a certain extent the much bigger jump this time around.
[quote author=Rafa4PM link=topic=35629.msg942883#msg942883 date=1252847002]
Maybe so i guess.
I'm obviously pleased that we've got this deal, i just can't get my head around the huge increase in £'s.
[/quote]
Our last deal was a bad one.
We got screwed over because nobody showed any interest in sponsoring us despite the powers that be actively seeking sponsors (Brendan got to see the one of the memos sent out to companies). We ended up delaying the deal, causing a problem with Reebok who tried to withhold 7m owed to us on the shirt deal because of the delay in getting a new sponsor. We ended up sticking with Carlsberg on the same terms as the old deal.
[/quote]
Cheers Rosco.
So we really should have expected an increase last time around but we fucked it up? I guess that would explain to a certain extent the much bigger jump this time around.
I'm not sure how big they are over in the UK, but StanChart is pretty huge over here.
I didn't know those details about our previous details...Cheers,Ross....
We could have gotten some far better deals in the past; and personally I feel that this deal finally reflects our true position among global sports brands.
We be GINORMOUS.
Many people accuse us of living in the past, but I think some of us have been guilty of forgetting it.
We are not destined to languish in mediocrity in terms of trophies and financial success.
(Funny story in a pub yesterday showing the game on telly; the barkeep was a Gooner who switched the channels when they were playing YNWA at game's end coz...was pissed off about his results I'm sure..some of the less sober patrons got him to change his mind very quickly)
I didn't know those details about our previous details...Cheers,Ross....
We could have gotten some far better deals in the past; and personally I feel that this deal finally reflects our true position among global sports brands.
We be GINORMOUS.
Many people accuse us of living in the past, but I think some of us have been guilty of forgetting it.
We are not destined to languish in mediocrity in terms of trophies and financial success.
(Funny story in a pub yesterday showing the game on telly; the barkeep was a Gooner who switched the channels when they were playing YNWA at game's end coz...was pissed off about his results I'm sure..some of the less sober patrons got him to change his mind very quickly)
[size=10pt]LIVERPOOL ANNOUNCE NEW SHIRT SPONSOR[/size]
Liverpoolfc.tv 14 September 2009
Liverpool FC and Standard Chartered Bank announced today they had agreed a four year deal for the bank to become the club's main sponsor - the largest commercial agreement in Liverpool's history.
The agreement, which starts in July 2010 and runs through to the end of the 2013-14 season, will see the bank's name and logo appear on the Liverpool shirt.
Liverpool FC is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package which will provide the platform to significantly step up the Bank's brand awareness across its core markets in Asia, Africa and the Middle East.
Standard Chartered PLC, listed on both London and Hong Kong stock exchanges, ranks among the top 25 companies in the FTSE-100 by market capitalisation. The Bank has more than doubled its revenue and profits over the last five years and has performed consistently well, delivering record results throughout the recent financial crisis.
Christian Purslow, Managing Director of Liverpool Football Club, pictured above signing the contract alongside Standard Chartered chairman John Peace, commented: "This partnership brings together two highly successful organisations with a really strong cultural and strategic fit. The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognised brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club. It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history."
Peter Sands, Group Chief Executive of Standard Chartered PLC, said: "This is a great partnership. We are excited to be working with such a famous global brand as Liverpool Football Club for the next four years. This is an outstanding opportunity for Standard Chartered, our customers and shareholders, and for Liverpool, its players and fans
"We see many opportunities to continue growing our business, particularly as Asia, Africa and the Middle East are emerging from the global downturn more quickly than the West. This sponsorship will drive a step change in brand recognition in our key markets and will provide an additional catalyst for our business growth."
http://www.liverpoolfc.tv/news/drilldown/N165741090914-0000.htm
To be honest, part of me refused to believe it until I saw it on the official. Great news for the club moving forward!
Liverpoolfc.tv 14 September 2009
Liverpool FC and Standard Chartered Bank announced today they had agreed a four year deal for the bank to become the club's main sponsor - the largest commercial agreement in Liverpool's history.
The agreement, which starts in July 2010 and runs through to the end of the 2013-14 season, will see the bank's name and logo appear on the Liverpool shirt.
Liverpool FC is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package which will provide the platform to significantly step up the Bank's brand awareness across its core markets in Asia, Africa and the Middle East.
Standard Chartered PLC, listed on both London and Hong Kong stock exchanges, ranks among the top 25 companies in the FTSE-100 by market capitalisation. The Bank has more than doubled its revenue and profits over the last five years and has performed consistently well, delivering record results throughout the recent financial crisis.
Christian Purslow, Managing Director of Liverpool Football Club, pictured above signing the contract alongside Standard Chartered chairman John Peace, commented: "This partnership brings together two highly successful organisations with a really strong cultural and strategic fit. The sponsorship opportunity attracted a huge level of interest from a wide array of globally recognised brands and in Standard Chartered we believe we have the ideal partner to move forward and help develop our global ambitions for the club. It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history."
Peter Sands, Group Chief Executive of Standard Chartered PLC, said: "This is a great partnership. We are excited to be working with such a famous global brand as Liverpool Football Club for the next four years. This is an outstanding opportunity for Standard Chartered, our customers and shareholders, and for Liverpool, its players and fans
"We see many opportunities to continue growing our business, particularly as Asia, Africa and the Middle East are emerging from the global downturn more quickly than the West. This sponsorship will drive a step change in brand recognition in our key markets and will provide an additional catalyst for our business growth."
http://www.liverpoolfc.tv/news/drilldown/N165741090914-0000.htm
To be honest, part of me refused to believe it until I saw it on the official. Great news for the club moving forward!
- Status
Similar threads
- Locked
