Chelsea seal £200m shirt sponsorship deal with Yokohama Rubber

[hamstrung_pigeon]

Geez, that's a major leap - from £20m to £40m per year. Bloomberg reported last month that we were looking for an extra £10m for our new shirt deal (Stanchart deal ends in 2016; source: http://www.bloomberg.com/news/artic...-seek-50-more-from-sponsors-amid-gerrard-exit) but that would still put us at just £30m.

http://www.theguardian.com/football/2015/feb/26/chelsea-shirt-deal-yokohama-rubber

Chelsea seal £200m shirt sponsorship deal with Yokohama Rubber
• Japanese tyre firm is to become club’s new shirt sponsor
• Deal is second highest in Premier League behind Manchester United

Chelsea's deal with Yokohama Rubber is worth over double their contract with Samsung

Owen Gibson
Thursday 26 February 2015 19.34 GMT Last modified on Friday 27 February 2015 00.07 GMT

The Japanese tyre firm Yokohama Rubber is to become Chelsea’s new shirt sponsor in a deal believed to be worth £200m, making it the second most lucrative in Premier League history. The agreement, effective from next season, is second only to the £53m a year that Chevrolet pays Manchester United and is more than double the club’s previous contract with Samsung.

Since the advent of Uefa’s financial fair play rules, commercial and broadcasting income has become disproportionately important as clubs seek to balance the books and grow their global brand. The increased sponsorship revenue will boost Chelsea’s transfer spending power.

Neither Chelsea nor Yokohama Rubber would confirm the figures involved but the five-year agreement is believed to be worth around £40m per year. The deal will lead to Chelsea leapfrogging Liverpool, Arsenal and Manchester City in terms of shirt sponsorship revenues and will be seen as a coup for Christian Purslow, the former Liverpool managing director who was appointed last year to seek new commercial contracts abroad.

The tyre brand, which sponsors the NBA teams Boston Celtics and San Antonio Spurs but has few links with football, was first rumoured to be in negotiations with Chelsea last month after a prospective deal with Turkish Airlines collapsed.

“We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years,” said the Chelsea chairman, Bruce Buck. “Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too.”

News of the Chelsea deal came as a report from Repucom showed that Premier League clubs’ revenue from shirt sponsorship rose by 36% on last season, largely driven by Manchester United’s deal. The study showed that the rise in shirt sponsorship revenues had been driven by increased interest from overseas, particularly the Middle East and Asia. Three-quarters of shirt sponsors in the top flight are from overseas.

Chelsea, like their other rivals at the top end of the table, have in recent seasons attempted to follow the lead set by Manchester United in building a portfolio of overseas sponsors in a range of different categories. In its statement, Chelsea said the deal with Yokohama would launch the club “into a new era of innovative commercial partnerships”.

 

[reuque]

As much as we're entitled to feel that we still have major global appeal, nothing sells better than success. We've been well punching above our weight in commercial sponsors the past 5 years or so in my opinion. Hard to see us pulling of similar deal or anywhere near it without looking shady if we don't start winning cups again soon.

 

[Best Believe It]

As much as we're entitled to feel that we still have major global appeal, nothing sells better than success. We've been well punching above our weight in commercial sponsors the past 5 years or so in my opinion. Hard to see us pulling of similar deal or anywhere near it without looking shady if we don't start winning cups again soon.

Yeah. As much as we've done good work increasing our sponsorship and commercial revenue generally, we're reaching the ceiling of what can reasonably be expected until we actually start winning stuff on a semi-regular basis. We won't get the big bucks unless we're an established, European Cup team.

 

[Hyena]

Christian Purslow????

 

[Oncy]

Give a fuck.

 

[kingjulian]

Sounds like a condom brand...in this case very apt....

 

[Markeh]

seems we're doing alright:

Liverpool chief executive Ian Ayre welcomed confirmation from Uefa that the Anfield club was not in breach despite reporting losses of £49.8m for the 2012-13 season and £40.5m for the 10-month period before that.

Uefa’s FFP rules state losses cannot exceed €45m, after equity injections, over the 2011-12, 2012-13 and 2013-14 campaigns.


Liverpool will announce a first profit in seven years when their accounts are released on Monday to show the turnaround under new owners, Fenway Sports Group, following their buy-out of George Gillett and Tom Hicks.

“During this review period, the club was going through a transitional period having just emerged from a difficult financial and operational position under previous ownership,” said Ayre.

“Since FSG took over in October 2010, we have stabilised the Club and made good overall progress by taking a measured approach to our financial position as we worked towards FFP compliance.

“We have always been supportive of the principles of FFP and welcome today’s announcement."

 

[juniormember]

Amazing.
I'll just say that Liverpool, ManUtd, and even Arsenal have bigger support over here in Japan.
Obviously Yokohama Rubber have presence in other countries, but still.. Don't see how it's worth it for them.