To be fair, I'm not too bothered about how the sponsor's logo looks - the main thing is the deal.
Whilst the Yanks are a pair of dicks, we are slowly clawing our way into addressing the problems we have continually identified off the pitch - undervaluing LFC as a brand, particularly with our sponsors; merchandising; expanding globally.
Ideally, if we could get in an owner who could inject their own cash, we would be in good shape off the pitch as the commercial management team seem to be getting things in order.