As Woland would say its great in the days of lowered expectations.
Montpellier won the league because they were competing with one decent team, Dortmund play in a competitive league where one team is stronger than them.
Our league is more like Scotland or Spain where you have teams above us with infinite wealth.
Building a squad is great and it could get us top 4 like a napoli or udinese, but what have they won?
When did Atletico win the league?
Before
Dortmund's title win:
2010 - 5th (13 points off 1st, top 3 separated by 9 points)
2009 - 6th (10 points off 1st, top 4 separated by 6 points)
2008 - 13th (26 off 1st, top 3 separated by 12 points)
2007 - 9th (26 off 1st, top 3 separated by 4 points)
2006 - 7th (29 off 1st, top 3 separated by 7 points)
3 different champions during these 5 seasons: Stuttgart, Wolfsburg, Bayern Munich
Before
Montpellier's title win:
2011 - 14th (29 points off 1st, top 3 separated by 12 points)
2010 - 5th (9 points off 1st, top 4 separated by 8 points)
2009 - (Ligue 2) 2
3 different champions during these 3 seasons: Lille, Marseille, Bordeaux
Lyon won it 7 times consecutively before that.
Of cos the Premier League is a much more competitive league. The point that I'm trying to stress is that process can be achieved not solely based on spendings and money. How else did these teams - including the other winners, achieve what they did?
As for
Atletico Madrid: 1 Copa del Rey, 1 Copa del Rey runner-up, 2 Super Cups, 2 Europa League over the past 4 seasons. During this period of time, their net spending never cross the £10m mark.
Udinese did not have the finance and long terms ambition to sustain their challenge and process. They have been relying on a 35 - turning 36 yr old striker for the past few seasons and cash from sales haven't really been reinvested into the 1st team squad.
Napoli have a pretty short history in recent top flight football. They just got promoted 6 years ago. Since then, they have finished in the top 3 twice and won the Coppa Italia. The likes of Hamsik and Lavezzi cost less than £6m each. The Cavani they signed averaged a goal every 3 games (37 in 117) for Palermo.
2013 - 2nd (9 points off 1st)
2012 - 5th (23 points off 1st)
2011 - 3rd (12 points off 1st)
2010 - 6th (23 points off 1st)
2009 - 12th (38 points off 1st)
2008 - 8th (35 points off 1st)
Finally, my post was more in reply towards the opening post, comparing our spending vs our 'closest rival''s spendings, therefore I'm looking more at CL qualification than title challenge. No doubt that's the ultimate aim but for a club that has finished out of top 5 for past 4 seasons and only once in top 3 over the past 6 seasons, it's akin to thinking of running before one can even walk. I don't think it's a lowered expectation. It's more of a realistic expectation (albeit an unfortunate and sad one forced by our demise and faults - but we can't turn back the clock).
In 04/05 we were a champions league side.
At the moment we are no where near it unless we have amazing season and rest of the teams fold it is unlikely we will get there unless we sign 1 or 2 players.
Also during that time you didn't have to contend with spurs and city.
England has 4/5 big spending teams, what other league bar Russian come close?
Exactly. We were a CL side and made pretty good additions and yet we finished below Everton, 3 points fewer in 5th place.
Spurs haven't been in CL until 2010/11. Their league positions before then read 8th, 11th, 5th, 5th, 9th. There were the top 4 back then while Everton and Aston Villa made up the rest of top 6 for 2 of those 5 seasons. How did they come to where they are today? Jacques Santini, Juande Ramos, Damien Comolli, Frank Arnesen etc. The road hasn't been smooth sailing but their process proves positive process are possible despite the ongoing challenges.
As for the examples I listed (Porto, Shakhtar, Udinese and Dortmund), I'm referring more to how they unearth talents and replace big name players.