Last year, fan behaviour changed and fans got used to being able to see every game,” Travis said. “Most of our fans don’t live close to Leyton.
“Fans expect to be able to see games and we personally do not believe it impacts attendance. Last week, because it was an international break and there was no 3pm blackout, we showed the Orient vs Newport County game on our streaming services.
“The money we got from ticket sales which is 5 per cent of the tickets you sold, we made 30x that amount on streaming.”
The danger of a “big six” club clashing with lower-league football is mitigated to some extent by the number of other TV slots available. Matches featuring Liverpool, Manchester United, Manchester City, Chelsea, Arsenal and Tottenham are regularly moved to the 12.30pm and 5.30pm kick-offs on a Saturday or 2pm and 4.30pm on Sundays, or to the Monday night fixture.
There would be significant opposition to lifting the 3pm ban on coverage, though it would take time to measure the true effect – if any – on attendances and fan’s customs. Travis, nonetheless, believes many within football are “living in the past”.
“The world has changed – the world has become digital,” he added. “And our attendances have continued to go up over time, despite our streaming services. I think this year we will end up selling more season tickets than we’ve ever sold in our history.”
https://inews.co.uk/sport/football/english-football-league-3pm-blackout-explained-cristiano-ronaldo-man-united-debut-1189022