Nabil Fecked.. Deal off.. Lyon won't take payment in Crisp Sandwiches
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Salad Cream: Heinz 'considers Sandwich Cream re-brand'
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Image copyrightKRAFTHEINZ
Salad Cream, one of the UK's most traditional condiments may be renamed Sandwich Cream, it has been reported.
Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches.
A spokesman for Heinz told trade magazine the Grocer that the name no longer "fairly represents the product's ingredients or usage occasions."
It would be the first name change for the product since its launch in 1914.
Fans of the traditional name went on social media to express their anger.
Image Copyright @SamWiseSW@SAMWISESW
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Image Copyright @HarrisonClan76@HARRISONCLAN76
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According to the Grocer (£), Heinz is considering adopting the name Sandwich Cream to better reflect how the country uses the condiment and to appeal to "younger shoppers".
The condiment became a national favourite during the 1940s, Heinz says, when ketchup was unavailable and salad cream was used to add flavour to bland war-time rations.
UK sales of the brand dipped 5.4% to £28.8m in 2017. But there was outcry in the 1990s when leaked documents revealed that Heinz was considering discontinuing production of the "zingy" sauce, generating so much publicity that Heinz re-launched Salad Cream with a £10m advertising campaign.
In 2015, Heinz merged with the US food giant Kraft.
Joel Hughes, UK sauces brand build lead at Kraft Heinz, added: "As a market leading business, Kraft Heinz continues to audit its portfolio in order to meet the needs of consumers.
"There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour or what to eat it with."
There is now a consultation under way on the new name and an official announcement is expected in September.
That's a shit sauce. I've never understood it.
Oh dear????
Frankly I am surprised but I will make allowances as you still probably haven't fully sobered up from Kyiv
If someone put that shite anywhere near one of my butties I'd choke them to death with the bottle.
Fuck off... sandwich cream
I have fucking salad cream sandwiches when I'm pissed and there's fuck all food....
I can't have a fucking sandwich cream sandwich you twats
I have fucking salad cream sandwiches when I'm pissed and there's fuck all food....
I can't have a fucking sandwich cream sandwich you twats
That's a poor man's tomato ketchup sandwich. Not good enough
A salad cream sandwich is superior to a tomato sauce sandwich, and that's a bare fact.
Yeah. That was shite.
However, I used to love those meat pastes for sandwiches. The crab one and the beef one were particular favourites. My mum used to make me those regularly for my packed lunch in primary school. No doubt if you tried them now they'd taste like dogfood.
They were just just that dirt cheap 'plastic tube' dog food repackaged.
I was going to say that the smell of those would ruin lunch time for everyone else. Well, the fish based ones anyway. Not so much the others.
Sandwich spread was the only thing my parents could get me to each on a packed lunch in the 90s. Sometimes I'd mix it with cheese and ketchup butties
Yeah there was always one wrongun you could swap your shit sandwiches with at school
Aren't you a vegetarian now? That early age sandwich spread consumption could explain a lot.
Used to love that stuff.. Basically baby food on a sandwich
A jar of Heinz Sandwich Spread is a great addition to the fridge – it can add some excitement and flavour to any sandwich. (copyright heinz)
THIS SHOULD BE MANDATORY VIEWING FOR ALL MEMBERS IF SCM!!!
‘specially the Mexicans with no taste buds.
Tayto onion rings. They're also amazing.
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