Liverpool set to sell Naming Rights to new Stadium
- Thread starter Terrier
- Start date
- Latest activity Latest activity:
- Status
Logically...
Why don't you lay out how everything will go down, piece by piece, because you seem to have an illuminating take on all of the situation in all its complexity.
Why don't you lay out how everything will go down, piece by piece, because you seem to have an illuminating take on all of the situation in all its complexity.
[quote author=Terrier link=topic=38421.msg1032203#msg1032203 date=1263371235]
[quote author=DHSC link=topic=38421.msg1032201#msg1032201 date=1263371100]
We have a new stadium?
[/quote]
I think the article was supposed to say April 2024.
The good news is, land and construction should be cheaper - especially after the 2012 apocalypse.
[/quote]
I bet Ryan Giggs will save us all from the 2012 apocalypse.
[quote author=DHSC link=topic=38421.msg1032201#msg1032201 date=1263371100]
We have a new stadium?
[/quote]
I think the article was supposed to say April 2024.
The good news is, land and construction should be cheaper - especially after the 2012 apocalypse.
[/quote]
I bet Ryan Giggs will save us all from the 2012 apocalypse.
I don't really care what the stadium is called tbh.
The can give it a shit name like they do in Amercia ie. Dell Diamond, Pizza Hut Park.
Once there is a juicy deal secured, happy days.
We'll all still call it Anfield anyway, or maybe New Anfield.
The can give it a shit name like they do in Amercia ie. Dell Diamond, Pizza Hut Park.
Once there is a juicy deal secured, happy days.
We'll all still call it Anfield anyway, or maybe New Anfield.
Why is some german so bothered about moving?
I'd prefer it to be known as stanley park rather than anfield
We should be looking for roughly £12 Million a year if the rights last for 10 years or longer, that would more or less equal the deal the NY Mets signed with Citigroup (they signed a 20 year $400 Million deal) a few years back which, as far as I know, is still the highest deal in world sport. This is before Adidas and Carlsberg (and others) chip in for advertising within the stadium. There's no reason why we shouldn't be able to come up with the better part of £300 Million towards the ground.
The problem is times have changed and during economic recessions, the first thing that companies do it cut back on their marketing budgets.
Unfortunately and thanks to the never ending delays we've faced, not only have we missed the boat with easy credit for construction, but we face the possibility of missing out on *overly* lucrative naming rights.
Unfortunately and thanks to the never ending delays we've faced, not only have we missed the boat with easy credit for construction, but we face the possibility of missing out on *overly* lucrative naming rights.
Nah, don't sweat it. We'll be out of the recession when we come to name it, we are a global brand unlike the mets, or the nets (basketball team I've never heard of who apparently got the same deal) and we have a rich history to be associated with. We'll have no probs finding a worthy sponsor.
Also, for all the talk about cutbacks in marketing, and how the recession is affecting these big businesses who are having to tighten their belts many companies had record years in 09 (BPI, Volkswagen, Samsung etc.), and if we pick the right company then it won't be a problem anyway eg. AT&T spent $1.3 Billion on advertising last year alone.
Also, for all the talk about cutbacks in marketing, and how the recession is affecting these big businesses who are having to tighten their belts many companies had record years in 09 (BPI, Volkswagen, Samsung etc.), and if we pick the right company then it won't be a problem anyway eg. AT&T spent $1.3 Billion on advertising last year alone.
[quote author=Terrier link=topic=38421.msg1032239#msg1032239 date=1263374665]
The problem is times have changed and during economic recessions, the first thing that companies do it cut back on their marketing budgets.
Unfortunately and thanks to the never ending delays we've faced, not only have we missed the boat with easy credit for construction, but we face the possibility of missing out on *overly* lucrative naming rights.
[/quote]
Terrier, you're right! Why oh why oh why could we not have bought the land in 1939 shortly after the outbreak of war when land prices were rock bottom? Weve been behind the curve and playing catch up ever since.
The problem is times have changed and during economic recessions, the first thing that companies do it cut back on their marketing budgets.
Unfortunately and thanks to the never ending delays we've faced, not only have we missed the boat with easy credit for construction, but we face the possibility of missing out on *overly* lucrative naming rights.
[/quote]
Terrier, you're right! Why oh why oh why could we not have bought the land in 1939 shortly after the outbreak of war when land prices were rock bottom? Weve been behind the curve and playing catch up ever since.
[quote author=grjt link=topic=38421.msg1032250#msg1032250 date=1263375258]
[quote author=Terrier link=topic=38421.msg1032239#msg1032239 date=1263374665]
The problem is times have changed and during economic recessions, the first thing that companies do it cut back on their marketing budgets.
Unfortunately and thanks to the never ending delays we've faced, not only have we missed the boat with easy credit for construction, but we face the possibility of missing out on *overly* lucrative naming rights.
[/quote]
Terrier, you're right! Why oh why oh why could we not have bought the land in 1939 shortly after the outbreak of war when land prices were rock bottom? Weve been behind the curve and playing catch up ever since.
[/quote]*snigger*
[quote author=Terrier link=topic=38421.msg1032239#msg1032239 date=1263374665]
The problem is times have changed and during economic recessions, the first thing that companies do it cut back on their marketing budgets.
Unfortunately and thanks to the never ending delays we've faced, not only have we missed the boat with easy credit for construction, but we face the possibility of missing out on *overly* lucrative naming rights.
[/quote]
Terrier, you're right! Why oh why oh why could we not have bought the land in 1939 shortly after the outbreak of war when land prices were rock bottom? Weve been behind the curve and playing catch up ever since.
[/quote]*snigger*
[quote author=Terrier link=topic=38421.msg1032200#msg1032200 date=1263371022]
April to start the stadium?
Logically, it will start in the summer, after the Yanks have offloaded Torres.
[/quote]
Someone tell zee germans this is all great but some of those stadiums have nearly double the capacity of Anfield and is a must if the club is to compete financially with our rivals!! And anyway why the fuck did the daly mail turn to germany for a quote on this? Saps!!
April to start the stadium?
Logically, it will start in the summer, after the Yanks have offloaded Torres.
[/quote]
Someone tell zee germans this is all great but some of those stadiums have nearly double the capacity of Anfield and is a must if the club is to compete financially with our rivals!! And anyway why the fuck did the daly mail turn to germany for a quote on this? Saps!!
[quote author=Sunny link=topic=38421.msg1032331#msg1032331 date=1263380674]
The stadium will be still be located in Anfield and probably still be referred to Anfield by most fans. The TV companies and media will call it by its new name of course.
[/quote]
Not sure Sunny, for example if we went for something along the lines of "The Standard Charter Stadium, Stanley Park" then I think fans would naturally start to refer to the ground as Stanley Park. Much as it pains me to say it we need to leave the name Anfield behind.
The stadium will be still be located in Anfield and probably still be referred to Anfield by most fans. The TV companies and media will call it by its new name of course.
[/quote]
Not sure Sunny, for example if we went for something along the lines of "The Standard Charter Stadium, Stanley Park" then I think fans would naturally start to refer to the ground as Stanley Park. Much as it pains me to say it we need to leave the name Anfield behind.
Nah, think about it.
"Where you off ?"
"Going to Anfield to watch the match"
It'll still happen but I agree it'll probably get called Stanley Park as well
At the end of the day - history is for remembering and not for perpetuating. If we don't move forwards financially to compete with other clubs we're going to get left behind on the pitch.
"Where you off ?"
"Going to Anfield to watch the match"
It'll still happen but I agree it'll probably get called Stanley Park as well
At the end of the day - history is for remembering and not for perpetuating. If we don't move forwards financially to compete with other clubs we're going to get left behind on the pitch.
I don't give a shit what they call it to be honest. Naming rights are worth a fortune these days and we're not a position to be picky.
That German idiot seems to have missed the point a little bit. Did they have to go all the way to Germany to find a Liverpool fan who is against the idea of moving stadiums?
That German idiot seems to have missed the point a little bit. Did they have to go all the way to Germany to find a Liverpool fan who is against the idea of moving stadiums?
[quote author=Terrier link=topic=38421.msg1032349#msg1032349 date=1263381427]
People will refer to the new name or look like dullards....kinda like those hardcore Arse fans who said they would call the Emirates 'Highbury'.....well, they've all disappeared now aint they.
[/quote]
We're not the Arse tho; I have a feeling we'll find a way to incorporate the word 'Anfield in the name.
But even if we don't; our real heritage is winning everything.
If this gets us there again, they can call it the 'Durex Good-Time' place.
People will refer to the new name or look like dullards....kinda like those hardcore Arse fans who said they would call the Emirates 'Highbury'.....well, they've all disappeared now aint they.
[/quote]
We're not the Arse tho; I have a feeling we'll find a way to incorporate the word 'Anfield in the name.
But even if we don't; our real heritage is winning everything.
If this gets us there again, they can call it the 'Durex Good-Time' place.
S
Squiggles
Guest
It's a real shame we have to lose part of our identity to be competitive. Ideally we'd sell off the naming rights for a limited period and then go back to the ground being called Anfield - but once we're used to the cash, that's admittedly going to be a difficult decision to take.
If every club built a sponsored, corporate friendly bowl stadium, any soul left intact within football would greatly diminish. As ever though, money talks.
If every club built a sponsored, corporate friendly bowl stadium, any soul left intact within football would greatly diminish. As ever though, money talks.
Will there be a new 305?
I don't think it matters. Its the football played at that venue which gives it its identity.
What matters is having a stadium that has an atmosphere and not a silent, souless place like the emirates.
What matters is having a stadium that has an atmosphere and not a silent, souless place like the emirates.
[quote author=Rouge Penguin link=topic=38421.msg1032628#msg1032628 date=1263404165]
I don't think it matters. Its the football played at that venue which gives it its identity.
What matters is having a stadium that has an atmosphere and not a silent, souless place like the emirates.
[/quote]
I work opposite the Emirates. Silent it may be, but its a fantastic piece of architecture.
I don't think it matters. Its the football played at that venue which gives it its identity.
What matters is having a stadium that has an atmosphere and not a silent, souless place like the emirates.
[/quote]
I work opposite the Emirates. Silent it may be, but its a fantastic piece of architecture.
Our two new-ish sporting venues (The MTS Centre and Canwest Global Park) are both referred to by their corporate names. But considering the venues they replaced were Winnipeg Arena and Winnipeg Stadium, it's not like the name carried a whole lot of weight. Winnipeg Stadium is now known as CanadInns Stadium and most fans just call it "the stadium". Meh.
[quote author=KopKing link=topic=38421.msg1032684#msg1032684 date=1263410421]
[quote author=Rouge Penguin link=topic=38421.msg1032628#msg1032628 date=1263404165]
I don't think it matters. Its the football played at that venue which gives it its identity.
What matters is having a stadium that has an atmosphere and not a silent, souless place like the emirates.
[/quote]
I work opposite the Emirates. Silent it may be, but its a fantastic piece of architecture.
[/quote]
Oncey and I were there for the Arse game, its a great stadium and if New Anfield is anything like it in design it would be a winner.
[quote author=Rouge Penguin link=topic=38421.msg1032628#msg1032628 date=1263404165]
I don't think it matters. Its the football played at that venue which gives it its identity.
What matters is having a stadium that has an atmosphere and not a silent, souless place like the emirates.
[/quote]
I work opposite the Emirates. Silent it may be, but its a fantastic piece of architecture.
[/quote]
Oncey and I were there for the Arse game, its a great stadium and if New Anfield is anything like it in design it would be a winner.
- Status
