It begs the question though, how much did he truly believe in the cause?
And if it was a solid PR stunt.. if so was it his own doing was it a club thing pushed on him etc
Shall I answer that for you? He was hardly some sort of sinister liar faking it all for the last decade. He simply lacks the education and intelligence to truly understand what the thing he believes in is all about. He was told to believe it by his lawyers or his agents, because it increases his profile, and therefore his sponsorship revenues and image rights. Not that he even understood that aspect. He's just a mindless commodity being used to generate returns for people. He made a lot of money from that belief. Now he'll make a lot of money from his lack of belief. Fair fucks to him.
But his belief is based on a superficial, almost moronic line of reasoning like "this belief is good, it makes me feel good, Henderson believe, Henderson good, Henderson beat chest". The same logic as most woke fools. So now when the big money comes along, it understandably makes him feel good to a far greater extent than his support of trans rights, that's why he will opt for the money, it's the greater of the two feelings. But it's all just feelings, he knows nothing about trans rights because he never studied it, and he knows nothing about money because he never studied that either. Had he studied it, and held a true belief in those things, he would never ever value his salary above the well being of other people.
This is the issue with woke fools, their woke beliefs are purely a product of their own feelings, their lack of intelligence and education makes them incapable of determining what they ought to objectively believe in and why. So as their feelings change with the wind, their beliefs change with them. If they had any intelligence, then they'd believe in things like capitalism and nothing would alter those beliefs.