Rogan has been top podcast for years, I listen to a lot of his podcasts and they are usually really good.
Tucker/Owens are both trying to make a name from themselves after dumping their employers, or being dumped, in Fox and Daily Wire. Both would have had a huge personal following on those platforms, but as everything is moving to personal brand and decentralised it makes sense from them to monetize themselves via x and podcasts.
Interestingly, legit or not I dunno, but both can be seen as a being on a 'journey' where their previous values were challenged and they've moved on to discover new 'truths' about the systems and institutions.
I'd also add both are strongly Christian in their value set and quite loud about it.
As for the hawk tuah lady, there was that ginger beaded guy that sang that song and was everywhere but he didn't monetise his short fame to set him up.
This lady had merchandise selling 3 days after going viral and then gets invited everywhere.
Didn't she lose her school Job? So suppose she's taking advantage of the fame and trying to make something of it.