£1bn Kit Deal

[redhorizon2]

Real Madrid to agree world's first £1 billion kit deal with Adidas - blowing Man Utd's £750m out of the water

Real on brink of signing 10-year, £106m-per-season contract with Adidas, which is as big as Liverpool, Arsenal, Chelsea and Barca's deals combined

Cashing in: Real Madrid will soon get a massive injection of cash Photo: REUTERS


By Ben Rumsby
11:56AM GMT 29 Jan 2016

42 Comments

Real Madrid are poised to announce football’s first £1 billion kit deal.
Real are on the brink of signing a 10-year, £106 million-per-season contract with Adidas, which would dwarf the one signed with Manchester United in 2014.

It would also be as big as Liverpool, Arsenal, Chelsea and Barcelona’s kit deals combined.
United’s £750m, 10-year contract is currently the largest in the world, having overtaken that agreed by Real with Adidas in 2012.



[xtable=557x197]
{colgroup}
{col}{/col}{col}{/col}
{/colgroup}
{thead}
{tr}
{th}TEAM{/th}
{th}KIT DEAL{/th}
{/tr}
{/thead}
{tbody}
{tr}
{td}Real Madrid (Adidas){/td}
{td}£106m, 10 years{/td}
{/tr}
{tr}
{td}Manchester United (Adidas){/td}
{td}£75m, 11 years{/td}
{/tr}
{tr}
{td}Bayern Munich (Adidas){/td}
{td}£60m, 15 years{/td}
{/tr}
{tr}
{td}Chelsea (Adidas){/td}
{td}£30m, 10 years{/td}
{/tr}
{tr}
{td}Arsenal (Puma){/td}
{td}£30m, 5 years{/td}
{/tr}
{tr}
{td}Liverpool (New Balance){/td}
{td}£24m, 6 years{/td}
{/tr}
{tr}
{td}Barcelona (Nike){/td}
{td}£24m, 10 years{/td}
{/tr}
{tr}
{td}Juventus (Adidas){/td}
{td}£20m, 8 years{/td}
{/tr}
{tr}
{td}Milan (Adidas){/td}
{td}£18m, 10 years{/td}
{/tr}
{tr}
{td}PSG (Nike){/td}
{td}£18m, 11 years{/td}
{/tr}
{/tbody}
[/xtable]
Showing 10 entries

The Spanish giants’ previous deal was not due to expire until 2020 but they have managed to secure a massive mark-up four years in advance.
Steve Martin of M&C Saatchi Sport & Entertainment told Telegraph Sport: “It has been heading this way for some time.
“These clubs are so global now and their impact over 150-200 markets mean they can command rights fees of this level.”

 

[Hansern]

We should team up with Nike.
They make boss kits and going by that list will surely be looking for an English team.

 

[redhorizon2]

We should team up with Nike.
They make boss kits and going by that list will surely be looking for an English team.

We should team up with Adidas, they pay more than anyone else

 

[willby]

£100m a year, excluding administrative cost & taxes. Just wondering who Adidas passed the cost to🙁

 

[Athens]

£100m a year, excluding administrative cost & taxes. Just wondering who Adidas passed the cost to🙁

They cut their sponsorship deal with the athletics, didn't they? Perhaps they've spare cash after that.