The most dangerous publicists are the ones who think they're much smarter than they actually are. And we've got that type. Take the Balotelli briefing a couple of days ago: if you're going to do that at all (and I rather doubt that managers would want ex-players to do it about them), then you do it after he's gone, NOT when he's still at the club, when the story actually makes it even harder to get rid of him. I despair.