But in the end its still in China and unlike the Russian league you cant compete in the CL etc.
There have been some big signings made obviously but I think it will continue to appeal to South American players and European players who are on the wrong side of their career.
See second point in reply to Moron below.
I dont think it will fade out. They have the money. Tons of fans crazy about football.
Already the average attendance at games is approaching La Liga average and is soon expected to overtake it.
I dunno much about Chinese sports league but my guess is that they dont have any competition internally from other sports when this takes off.
Domestic sports are very popular TV fodder ; badminton, table tennis, swimming, athletics, martial arts, gymnastics etc. as these are 'approved' by the government and so sponsored and marketed. The NBA is very popular over here too, and very active in promoting themselves alongside domestic clubs.
Golf and Tennis have grown considerably amongst the now extensive 'middle class' (read: hugely affluent or multi-millionaires) - though the government has cracked down on golf courses, having harsh words to say about this bourgeois sport. They closed down a whole host of golf courses opened in collusion with local governments that were ostensibly, 'community green spaces' but of course private clubs for members and local govt. officials.
This went hand in hand with the continuing crackdown on corruption of Govt. officials. Any ostentatious behaviour quickly appears on social media and is swiftly followed by central govt. investigation with the inevitable confiscation of funds and property and long jail terms.
Note that every single PL match is being screened live (plus PL and La Liga matches too) and that a new contract has just been signed (for I think the next 3 years).
It is obvious what they are trying to do - with ever increasing exposure to the world stage and a government that does not want its people thinking .... government - the best way to keep people distracted is to give them a quality past-time that they will get passionate about - something that appeals to the old and young. Football really does provide that distraction across the globe. In this country much of both office/pub/social conversation is about the football among men - it keeps people from talking about real issues .. that are primarily to do with government.
At the moment it seems that the players going over are the kind of .. rejects in Europe, or players that have lost value - Oscar being a case in point. I think you would have to take the threat seriously if the players concerned were those in their prime and first team material within the big clubs of Europe - e.g. Luis Suarez.
Firstly football is not going to divert attention away from the government. 70% of the population couldn't afford even $10 a match even if they could to one of the more attractive matches - which most can't. That 70% have zero interest in football as they are far more concerned with their daily lives and making enough money to cope with the pressures of daily life and their children's expectations in modern China.
Secondly I agree with you that the most likely targets are those wanting a big contract to set them up for life. Especially for those that see their careers in a state of flux and not likely to progress upwards. As far as the top players not having any interest in moving over here, this will only continue so long as competitions and domestic leagues remain attractive to them. Meaning good salaries, CL competition and a great lifestyle. China can't offer/compete with the last two. I imagine China will remain more attractive to singles than couples/families too, regardless of the riches on offer.
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@Hansern, I think the Mendes was bullshitting to big up Ronaldo.
As for stars, it would have been unthinkable previously for a player like Oscar to leave a team like Chelsea (even under the current circumstances) for a league like China's. Good players are already going there in their prime. The money available coupled with the ambition could be game changing.
Two years here would set most up for life. That is a mighty incentive to all but those focused on winning domestic titles and challenging for the CL. The standard of living in most Chinese cities is far lower than Western Europe though. Shanghai is the exception (and is a fantastic city with a world-class standard of living if you can afford it) and personally I'd never live in one of the massively polluted cities in Northern China - though for that money I'd jump at the opportunity !
With the money they were rumoured to be offering for C Ronaldo, they could pay for anyone in the world. The question is whether the players would want to play there.
Initially it was Teixera, then Pelle, then Oscar and now Tevez. The players they are attracting, albeit with money, is going up in standard rapidly. I will give them 2-3 years to become a true threat for epl clubs in terms of challenging for player's signings.
A threat to mid-table and lower clubs perhaps but the Chinese league is small and there will only be room for a certain number of players. I know that China has just tightened their immigration regulations again - football players will likely be exempt because otherwise they'd nearly all fail the new points-based tests ! I can imagine (if it's not already in place) a limit on the number of foreigners per club - this already applies to MNCs in that they need to employ a certain % of Chinese nationals per foreign employee.