The Premier League have terminated their contract with Setanta with immediate effect after the Irish broadcaster failed to make a scheduled payment before this evening's deadline.
Setanta had been warned earlier this week that the league would sell off their 46 live matches for next season to the highest bidder if they did not make the £30million payment.
Last-ditch efforts by Setanta to secure a rescue package were unsuccessful and the Premier League will announce early next week who has won the rights to show the games.
The league said in a statement: "The Premier League has been working with Setanta for some time to help them continue as the broadcaster of 46 UK live matches for the 2009/10 Season.
"The Premier League, in agreement with Setanta, stipulated that certain contractual requirements had to be met on or before Friday 19 June 2009 to allow the preparations for the 2009/10 season to continue unaffected.
"It is with considerable regret that we announce that Setanta has been unable to meet their obligations. As such the existing licence agreement between us has been terminated with immediate effect.
"The Premier League will now go ahead and market the 46 UK live matches for the 2009/10 season."
Setanta still have a contract with the Premier League to show 23 live games a season from 2010 to 2013, but after their failure to come up with the money for next season the company looks close to the point of collapse.
The broadcaster, which started taking new subscriptions again this week based on hopes of a rescue by US tycoon Len Blavatnik's Access Industries has around 1.2 million subscribers, 700,000 short of the 1.9million that industry experts believe they need to break even.
Setanta had suspended new subscriptions last week and has also missed a £3million payment due to the Scottish Premier League - forcing the league to pay clubs from its own pocket.
Setanta had been warned earlier this week that the league would sell off their 46 live matches for next season to the highest bidder if they did not make the £30million payment.
Last-ditch efforts by Setanta to secure a rescue package were unsuccessful and the Premier League will announce early next week who has won the rights to show the games.
The league said in a statement: "The Premier League has been working with Setanta for some time to help them continue as the broadcaster of 46 UK live matches for the 2009/10 Season.
"The Premier League, in agreement with Setanta, stipulated that certain contractual requirements had to be met on or before Friday 19 June 2009 to allow the preparations for the 2009/10 season to continue unaffected.
"It is with considerable regret that we announce that Setanta has been unable to meet their obligations. As such the existing licence agreement between us has been terminated with immediate effect.
"The Premier League will now go ahead and market the 46 UK live matches for the 2009/10 season."
Setanta still have a contract with the Premier League to show 23 live games a season from 2010 to 2013, but after their failure to come up with the money for next season the company looks close to the point of collapse.
The broadcaster, which started taking new subscriptions again this week based on hopes of a rescue by US tycoon Len Blavatnik's Access Industries has around 1.2 million subscribers, 700,000 short of the 1.9million that industry experts believe they need to break even.
Setanta had suspended new subscriptions last week and has also missed a £3million payment due to the Scottish Premier League - forcing the league to pay clubs from its own pocket.