http://www.telegraph.co.uk/sport/football/teams/liverpool/9019171/Liverpool-opt-for-original-Stanley-Park-stadium-plan-to-replace-Anfield-after-rejecting-futuristic-design.html
Liverpool opt for original Stanley Park stadium plan to replace Anfield after rejecting futuristic design
Liverpool have decided to proceed with their original, nine-year-old stadium plans once they have secured the finance to start construction.
By Chris Bascombe
11:00PM GMT 16 Jan 2012
CommentsComment
That means the alternative, futuristic stadium designs proposed by former owners Tom Hicks and George Gillett Jnr have been ditched for good.
It also ensures there will be no fresh planning application required by the current American owners to restart construction once a lucrative naming rights package is in place.
Fenway Sports Group has been working with Manchester-based architects AFL, the firm which first submitted designs when Liverpool announced their intention to move to Stanley Park as far back as 2000.
It is these proposals, which were put forward for planning permission in 2003 and given the green light a year later, which will become the blueprint for a new 60,000-seat stadium costing around £300?million.
The club must still find the finance to kick-start the scheme, and there is no immediate prospect of work beginning, but AFL’s return to preferred status is another significant twist in the seemingly never-ending saga of Liverpool’s ground move.
http://www.telegraph.co.uk/sport/football/teams/liverpool/9019160/Liverpools-demands-for-new-deal-were-unrealistic-says-Adidas-chief.html
Liverpool's demands for new deal were unrealistic, says Adidas chief
Liverpool lost their lucrative partnership with Adidas after demanding too much money for their on-field performance, according to the firm’s chief executive.
Liverpool's demands for new deal were unrealistic, says Adidas chief
Off balance: Adidas says a new deal with Liverpool did not add up Photo: EPA
By Telegraph Staff and agencies
11:18PM GMT 16 Jan 2012
The Premier League club’s current deal with Adidas, the world’s second biggest sporting goods manufacturer, expires at the end of the season after talks over an extension collapsed last year.
Instead, Liverpool signed a club-record £25 million contract with Boston-based Warrior Sports which will last six years. The deal, which is Warrior’s first major contract in football, is worth almost double the agreement with Adidas.
It had been suggested that Liverpool voluntarily ended the agreement with Adidas after a dispute about control over merchandise not related to the team’s kit.
But on Monday night, the American firm dismissed that claim, insisting the club were demanding unrealistic levels of money for the success they were enjoying on the field.
“The gap between their performance on the field and what the number should be is not in balance,” said Herbert Hainer, Adidas’s chief executive officer.
“Then we said, ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising,
“This all has to be brought in line between what you offer and what you get. We thought that what Liverpool were asking and what they were delivering was not in the right balance.”
Liverpool’s lack of success on the field may have deterred Adidas, but the Merseyside club have recently enjoyed a lucrative run of new financial agreements with their commercial partners.
London-based bank Standard Chartered has agreed to pay a record £81.5 million to have its logo displayed on the team’s shirts for four years and the club’s sales department has also signed new sponsors such as Turkish tourism.
Liverpool opt for original Stanley Park stadium plan to replace Anfield after rejecting futuristic design
Liverpool have decided to proceed with their original, nine-year-old stadium plans once they have secured the finance to start construction.
By Chris Bascombe
11:00PM GMT 16 Jan 2012
CommentsComment
That means the alternative, futuristic stadium designs proposed by former owners Tom Hicks and George Gillett Jnr have been ditched for good.
It also ensures there will be no fresh planning application required by the current American owners to restart construction once a lucrative naming rights package is in place.
Fenway Sports Group has been working with Manchester-based architects AFL, the firm which first submitted designs when Liverpool announced their intention to move to Stanley Park as far back as 2000.
It is these proposals, which were put forward for planning permission in 2003 and given the green light a year later, which will become the blueprint for a new 60,000-seat stadium costing around £300?million.
The club must still find the finance to kick-start the scheme, and there is no immediate prospect of work beginning, but AFL’s return to preferred status is another significant twist in the seemingly never-ending saga of Liverpool’s ground move.
http://www.telegraph.co.uk/sport/football/teams/liverpool/9019160/Liverpools-demands-for-new-deal-were-unrealistic-says-Adidas-chief.html
Liverpool's demands for new deal were unrealistic, says Adidas chief
Liverpool lost their lucrative partnership with Adidas after demanding too much money for their on-field performance, according to the firm’s chief executive.
Liverpool's demands for new deal were unrealistic, says Adidas chief
Off balance: Adidas says a new deal with Liverpool did not add up Photo: EPA
By Telegraph Staff and agencies
11:18PM GMT 16 Jan 2012
The Premier League club’s current deal with Adidas, the world’s second biggest sporting goods manufacturer, expires at the end of the season after talks over an extension collapsed last year.
Instead, Liverpool signed a club-record £25 million contract with Boston-based Warrior Sports which will last six years. The deal, which is Warrior’s first major contract in football, is worth almost double the agreement with Adidas.
It had been suggested that Liverpool voluntarily ended the agreement with Adidas after a dispute about control over merchandise not related to the team’s kit.
But on Monday night, the American firm dismissed that claim, insisting the club were demanding unrealistic levels of money for the success they were enjoying on the field.
“The gap between their performance on the field and what the number should be is not in balance,” said Herbert Hainer, Adidas’s chief executive officer.
“Then we said, ‘OK we will not do it’. That’s the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising,
“This all has to be brought in line between what you offer and what you get. We thought that what Liverpool were asking and what they were delivering was not in the right balance.”
Liverpool’s lack of success on the field may have deterred Adidas, but the Merseyside club have recently enjoyed a lucrative run of new financial agreements with their commercial partners.
London-based bank Standard Chartered has agreed to pay a record £81.5 million to have its logo displayed on the team’s shirts for four years and the club’s sales department has also signed new sponsors such as Turkish tourism.
