So basically LFC has a load of employees in catering, retail etc. plus staff at Melwood / Academy, most of whom aren't needed if those places aren't functioning. Lots of other clubs don't do their catering / retail in house so it's quite easy for them to get some PR points for not laying those people off (because they don't exist).
LFC then decides, let's not ask those people to come to work because there's nothing for them to do and they'd only be increasing their risk of infection / transmission by mixing with colleagues and, in some cases, travelling on public transport to work. Because of what they do, they can't work from home, because there's nothing for them to do there either.
So it's logical to furlough them (ignore the subsidy for a minute - furlough only means temporary suspension of work duties). Operationally, it makes sense to not have these people in work.
So you've sent them home and committed to paying them in full.
So far, all ethical and justifiable and, in the case of keeping people on full pay, more than most employers are doing, large or small.
Then there's this government scheme to help cover the cost. The scheme was put in place to dissuade employers from making employees redundant, hence why the scheme is called the "Coronavirus Job Protection Scheme". The clue is in the title; it's to protect jobs, not to protect employers' incomes (although obviously there's some crossover). The beneficiaries of the scheme are ordinary working people who get to avoid unemployment and everything that comes with that. And under this scheme, LFC can claim up to £2,500 per employee. For the 200 people you've just sent home, over the 2 months left in the scheme, this is at most £1 million (and probably a lot less because most of these staff won't be on big money). Pocket change for a football club. But it's free money, and you're every bit as entitled as any other business. So you claim it. Why wouldn't you? As a company director, it's your legal duty to do so. Mayhem ensues.
Sorry, but I'm just not getting the moral outrage here.
I get that the club could have decided not to claim the money, but that would have just been a PR stunt.