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bye bye Adidas

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[quote author=themn link=topic=45052.msg1319858#msg1319858 date=1303460661]
[quote author=737Max link=topic=45052.msg1319837#msg1319837 date=1303456142]
According to Wiki, parent company for Warrior, new Balance's revenue was $1.55 billion, I think they can afford £25m a year!
One more thing to consider is apprently the Adidas deal didn't hve LFC sharing any revenue from sales like Utd, Chelsea, Real Madrid and Barca have with their kit suppliers, so this looks like a real real win win deal for LFC.

Someone posted the following mock up on RAWK.


lfc.jpg


I could live with that!
[/quote]

Warrior should hire this man.
[/quote]

Concur.

And I'm not sure if it can be any worse than some of our Reeboks.

How quickly they forget..
 
[quote author=rurikbird link=topic=45052.msg1319832#msg1319832 date=1303453537]
If the shirt they design is ugly, we could lose all the additional money we've gained through this deal in weak shirt sales. I really would like to know if they have EVER designed a football kit before. If it turns out they have no expertise, this might not be such a good deal on our part.
[/quote]

We don't make a significant amount of money from shirt sales anyway. I remember trying to figure it out recently enough, and guessed that the shirt sales would come under commercial revenue, of which we made something like 65m, 40m of that was fees received for players, roughly 15m of it was our shirt deal and sponsor at the time. Leaving 10m split between what i figure was other smaller sponsorship deals, including pitchside advertising etc and merchandise sales.

Basically selling merchandise wouldn't cover Steven Gerrard's wages for a year so a drop in that will be more than offset in the doubling of the shirt deal.
 
[quote author=Kenny4PM link=topic=45052.msg1319871#msg1319871 date=1303462323]
Great news!

FSG seem to be doing a very good job in the short time they've been our owners.


[/quote]

People still doubt them
 
[quote author=rurikbird link=topic=45052.msg1319832#msg1319832 date=1303453537]
If the shirt they design is ugly, we could lose all the additional money we've gained through this deal in weak shirt sales. I really would like to know if they have EVER designed a football kit before. If it turns out they have no expertise, this might not be such a good deal on our part.
[/quote]

I think I'm right in saying that we do not get the money from every shirt sold anyway. We only get it money from the shirts from our official outlets, so we're talking a very small percentage here.

Another advantage of this is that we won't have a Chelsea shirt which has been dyed red. It might be shit, it might be great - but at least it will be ours.
 
[quote author=Rosco link=topic=45052.msg1319886#msg1319886 date=1303464154]
[quote author=Kenny4PM link=topic=45052.msg1319871#msg1319871 date=1303462323]
Great news!

FSG seem to be doing a very good job in the short time they've been our owners.


[/quote]

People still doubt them
[/quote]

I guess some people are going to be skeptical for a while yet mate, but on the evidence of what we've seen so far personally i'm liking them lot.
 
So, all the RAWKers, that boycotted the shirt, until H and G were gone, were being ineffectual ?

They weren't "hitting the Yanks in the pocket" ?
 
[quote author=Squiggles link=topic=45052.msg1319888#msg1319888 date=1303464386]
[quote author=rurikbird link=topic=45052.msg1319832#msg1319832 date=1303453537]
If the shirt they design is ugly, we could lose all the additional money we've gained through this deal in weak shirt sales. I really would like to know if they have EVER designed a football kit before. If it turns out they have no expertise, this might not be such a good deal on our part.
[/quote]

I think I'm right in saying that we do not get the money from every shirt sold anyway. We only get it money from the shirts from our official outlets, so we're talking a very small percentage here.

Another advantage of this is that we won't have a Chelsea shirt which has been dyed red. It might be shit, it might be great - but at least it will be ours.
[/quote]

...and with a bit of luck we'll have a bit more input into the actual design than I suspect we've had with Adidas.
 
Not really, no, but they're not the brightest bunch in the world.
 
[quote author=Delinquent link=topic=45052.msg1319842#msg1319842 date=1303456651]
Great news. As for the kits looking like ice hockey kits, I very much doubt they'd make a kit without familiarizing themselves with the market. They want to sell them, after all.
[/quote]

Haha, quite. I think some people are expecting them to come with a free stick.
 
[quote author=themn link=topic=45052.msg1319892#msg1319892 date=1303464562]
So, all the RAWKers, that boycotted the shirt, until H and G were gone, were being ineffectual ?

They weren't "hitting the Yanks in the pocket" ?
[/quote]

Well this shirt deal is the evidence against that isn't it ?

Merchandising is worth peanuts directly to a football club (I've always felt it's an FM perpetuated myth), it's the sponsorship deals that are were the money is and clearly the more LFC shirts sold the bigger the sponsorship deal should be. This deal would suggest the protest made fuck all difference, both of our shirt related deals have doubled in spite of it.
 
[quote author=Rosco link=topic=45052.msg1319901#msg1319901 date=1303464979]
[quote author=themn link=topic=45052.msg1319892#msg1319892 date=1303464562]
So, all the RAWKers, that boycotted the shirt, until H and G were gone, were being ineffectual ?

They weren't "hitting the Yanks in the pocket" ?
[/quote]

Well this shirt deal is the evidence against that isn't it ?

Merchandising is worth peanuts directly to a football club (I've always felt it's an FM perpetuated myth), it's the sponsorship deals that are were the money is and clearly the more LFC shirts sold the bigger the sponsorship deal should be. This deal would suggest the protest made fuck all difference, both of our shirt related deals have doubled in spite of it.
[/quote]

yes but Warrior will have noted that RAWK's protest ended with the sale of the club and factored that into the terms of the deal.
 
[quote author=peterhague link=topic=45052.msg1319916#msg1319916 date=1303465607]
[quote author=Rosco link=topic=45052.msg1319901#msg1319901 date=1303464979]
[quote author=themn link=topic=45052.msg1319892#msg1319892 date=1303464562]
So, all the RAWKers, that boycotted the shirt, until H and G were gone, were being ineffectual ?

They weren't "hitting the Yanks in the pocket" ?
[/quote]

Well this shirt deal is the evidence against that isn't it ?

Merchandising is worth peanuts directly to a football club (I've always felt it's an FM perpetuated myth), it's the sponsorship deals that are were the money is and clearly the more LFC shirts sold the bigger the sponsorship deal should be. This deal would suggest the protest made fuck all difference, both of our shirt related deals have doubled in spite of it.
[/quote]

yes but Warrior will have noted that RAWK's protest ended with the sale of the club and factored that into the terms of the deal.
[/quote]

they will have noted it made no difference to merchandise sales.
 
For that money this is a global branding exercise. They'll want to sell as many shirts in every continent, so they'll copy off Nike and make it as bland as possible. Like Bud. That;s the thing with globalisation, you end up with the least offensive and thus most boring crap being the market standard.
 
And I'm pretty certain that we get nothing from shirt sales if they're not sold through the club.

The 25m covers that. I mean we sell around 1m shirts a year - so that's already 25 quid a shirt. There's no room for an additional payment, in fact this is almost certainly a loss leader for New Balance as they attempt to globalise the brand.
 
[quote author=Krump link=topic=45052.msg1319942#msg1319942 date=1303467075]
And I'm pretty certain that we get nothing from shirt sales if they're not sold through the club.

The 25m covers that. I mean we sell around 1m shirts a year - so that's already 25 quid a shirt. There's no room for an additional payment, in fact this is almost certainly a loss leader for New Balance as they attempt to globalise the brand.
[/quote]

The figures bandied about before were 700,000 jerseys. But obviously jerseys are only one aspect of it.

Overall we were selling more merchandise than Madrid according to Adidas.
 
[quote author=Rosco link=topic=45052.msg1319943#msg1319943 date=1303467258]
[quote author=Krump link=topic=45052.msg1319942#msg1319942 date=1303467075]
And I'm pretty certain that we get nothing from shirt sales if they're not sold through the club.

The 25m covers that. I mean we sell around 1m shirts a year - so that's already 25 quid a shirt. There's no room for an additional payment, in fact this is almost certainly a loss leader for New Balance as they attempt to globalise the brand.
[/quote]

The figures bandied about before were 700,000 jerseys. But obviously jerseys are only one aspect of it.

Overall we were selling more merchandise than Madrid according to Adidas.
[/quote]

Yeah 'were'. I posted that link. It's two years old now. I read something last night that suggests we've slipped from first to fourth place in shirt sales, behind Barca, Madrid and Manure.

Either way, the maths are simple. If we're already getting 25 quid a shirt - net - then we can get surely get fucked for anything else!
 
The figures are from August 2010.

We were never first in shirt sales - we were top of the Adidas total merchandise table, but second in shirts to Madrid.

We were fourth overall.
 
Oh right, whatevers. It was an Arbeloa quote when he signed for Madrid saying Adidas told him we were top of the pile. The point is that this must be a loss leader for New Balance. If we're getting at least 25 quid a shirt - I mean they must wholesale for about 30. There's no margin for them to profit.

Or maybe I'm missing something, again.
 
[quote author=Krump link=topic=45052.msg1319956#msg1319956 date=1303468069]
Oh right, whatevers. It was an Arbeloa quote when he signed for Madrid saying Adidas told him we were top of the pile. The point is that this must be a loss leader for New Balance. If we're getting at least 25 quid a shirt - I mean they must wholesale for about 30. There's no margin for them to profit.

Or maybe I'm missing something, again.
[/quote]

I should have said it earlier, but I agree with you on that. It looks like they are paying a premium to enter a new market.
 
'Oh the kits will look naff'
'bank names across the front'

Who gives a fuck? It's great money.

We could be sponsored by Tampax with some slogan about 'keeping the reds in' across the front and I wouldn't give a fuck.
 
[quote author=Ryan link=topic=45052.msg1319983#msg1319983 date=1303473776]
'Oh the kits will look naff'
'bank names across the front'

Who gives a fuck? It's great money.

We could be sponsored by Tampax with some slogan about 'keeping the reds in' across the front and I wouldn't give a fuck.
[/quote]

Baaa haa haa haa
 
Yeah, fuck that, I don't want Liverpool FC wearing some Spurs Puma back-to-front-looking trampy shit.

Cheers for the coin, now don't fuck up the kit, you cunts !
 
[quote author=localny link=topic=45052.msg1320000#msg1320000 date=1303476375]
It's 50% mark-up on top 4 premiership shirts here in the States. Shirts go for about $80.
[/quote]

$140 here. Truefact.
 
I don't care how the kits looks like but it would be nice if we won the Premiership as the best dressed team 🙂
 
I think Brendan once said or quoted that Alan Hansen was so good that he could play football just as well in a tux
 
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