A big bag of marquee players!!
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Whilst they do make money (obscene amounts) from TV rights.. They also do from merchandising on a global scale.
There vision is to sign players of value to extend there global appeal and sustain success..
Probably the wrong word.. Commercialism.. continue to enhance the brand...
http://www.theguardian.com/football/2013/sep/01/gareth-bale-100m-transfer-real-madrid
Yes, which is what I said in my first post.
Nothing to do with selling jerseys. It's about sponsorship and TV rights
I seem to remember Madrid claiming they made back the money they paid for Beckham in shirt sales. Don't know how true it is, though,
Yeah everyone remembers that.
Nobody remembers the interview where their president said it was untrue.
Common sense tells you it's bullshit
Is the correct answer.
Shirt sales are a small percentage of where the real money comes from.
Does any one outside of Spain compare?
Not really since those contracts are fixed across multiple seasons whereas money from TV rights are for each season.
Tv deals are for multiple seasons as well.
The point is - the more shirts you sell, the more attractive you are to companies that make and sell shirts and the more they'll pay for the contract to supply them.
Before we all kow-tow to the all-knowing Ross, I'd like to explain that he's talking complete shite here.
Have you any idea how much money the club makes from off-loading merchandise through the clubs official channels; website, club shop, merchandising at game, etc?
But more importantly, if you don't think we don't use the data from global shirt sales and merchandising to drive increased shirt, clothing, and sponsorship deals with every brand we speak to then you're a fucking clown. It's advertising 1.01
Good players sell more shirts. Which we absolutely benefit from financially - to the tune of millions.
Anything else is just clueless, patronising bollocks.
Have you any idea how much money the club makes from off-loading merchandise through the clubs official channels; website, club shop, merchandising at game, etc?
But more importantly, if you don't think we don't use the data from global shirt sales and merchandising to drive increased shirt, clothing, and sponsorship deals with every brand we speak to then you're a fucking clown. It's advertising 1.01
Good players sell more shirts. Which we absolutely benefit from financially - to the tune of millions.
Anything else is just clueless, patronising bollocks.
Okay, lets do some conservative maths.
So one shirt costs about $80 USD. Assuming that only 10% of that amount is profit that goes directly to the club, then you have to sell about 125,000 shirts to make a million bucks. Globally our fanbase is 580 million supporters (according to Billy Hogan, CCO from last year). Let's say that approximately 1% of that entire fanbase buys one officially licensed shirt once every year. That's 5.8 million shirt sales at $8 profit per shirt, which equals a total of $46.6 million dollars. From shirts.
I think that's pretty good.
So one shirt costs about $80 USD. Assuming that only 10% of that amount is profit that goes directly to the club, then you have to sell about 125,000 shirts to make a million bucks. Globally our fanbase is 580 million supporters (according to Billy Hogan, CCO from last year). Let's say that approximately 1% of that entire fanbase buys one officially licensed shirt once every year. That's 5.8 million shirt sales at $8 profit per shirt, which equals a total of $46.6 million dollars. From shirts.
I think that's pretty good.
I think the mancs and madrid sell around 1.4m shirts per year.
So extrapolating further - lets say that we make less than 50% of my conservative calculation above - $20m from shirt sales every year.
The most popular player may account for less than 20% of that number. So less than four million USD.
So - I don't think that any player "is worth his weight in shirt sales". However, (obviously) the popularity of a player does make it easier to close multiple marketing deals beyond shirt sales alone.
The most popular player may account for less than 20% of that number. So less than four million USD.
So - I don't think that any player "is worth his weight in shirt sales". However, (obviously) the popularity of a player does make it easier to close multiple marketing deals beyond shirt sales alone.
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