Why Liverpool want Jorg Schmadtke as their new sporting director
Raphael Honigstein
May 7, 2023
13
Jorg Schmadtke has been described as an “ally” of Jurgen Klopp, but it’s not immediately clear why. Despite a four-decade career as player, manager and executive in the
Bundesliga, the 59-year-old has never had any extensive dealings with the
Liverpool manager before, although that could soon be changing if
the club’s talks with Schmadtke end with him taking the sporting director role.
On the one occasion they did share the same dressing room, at Fortuna Dusseldorf in 1986, Klopp was such a disaster that Schmadtke was apparently put off working with him forever. “I was 19 and had a dream of making it as a pro,” Klopp told Wolfsburger Allgemeine Zeitung in January. “I went to a trial at Fortuna where Jorg was in goal and a very big name there. I put everything into it and ran like a devil but what can I say? I was a total flop. I guess Schmadtke remembered that. He never made me an offer (to coach) at any of his clubs. He must have thought: if Klopp can’t play football, he can’t be a decent manager either.”
Schmadtke, a charismatic goalkeeper who stood out for his good footwork and garish shirts, was not satisfied with being a mere pro. He wanted to manage. During his time at Fortuna and later at SC Freiburg, he coached youth teams and also studied engineering and economics. At a time when Abiturenten (A-level graduates) were still in a minority in German football, he was quickly noted for his intellect.
Following short stints as assistant coach at Borussia Monchengladbach and as goalkeeping coach at Fortuna, Schmadtke saw a job advert in Kicker magazine in 2001, inviting applications for the sporting director role at second division Alemannia Aachen. It was “pure desperation” that led him to apply, he said later, but unlike his two rival candidates, Schmatdke prepared a PowerPoint presentation that won over the club bosses.
He sensationally took Aachen into the Bundesliga, the DFB Pokal final and the UEFA Cup. He’d repeat the trick at Hannover 96 (2009-2013) and Cologne (2013-2017), guiding them into Europe without spending huge sums of money. At
VfL Wolfsburg, his last job before seeking retirement at the beginning of this year, he turned a side that had fought against relegation before his arrival into a
Champions League team. “He was successful everywhere he went,” Hannover 96 president Martin Kind said.
Jorg Schmadtke with Lukas Podolski (Photo: Oliver Hardt/Getty Images)
Schmadtke improved all clubs by “making fewer mistakes than others” when it came to hiring coaches and signing players but there was another pattern to his work that prevented him getting more high-profile jobs. Before too long, he either fell out with those above him (Aachen, Hannover, Cologne), with those managing the team or with both.
A lingering tension between coach and sporting director is inherent in the German model as the former’s short-term demands often run counter to the latter’s more strategic view. But few seemed to delight in making those fault lines public as much as Schmadtke did in countless cantankerous, bad-tempered interviews.
“Everyone knows that me and Mirko (Slovak) won’t hire a camper van, drive across Canada and hunt grizzlies,” he said, when his relationship with the Hannover coach had run its course. A breakdown in relations with Peter Stoger led to Schmadtke’s departure at Cologne and, at Wolfsburg, he clashed with Bruno Labbadia. “I won’t exchange cooking recipes and plan a holiday with him,” he said of Labbadia, who soon left to take over Hertha BSC.
His successor, Oliver Glasner, finished in the top four but he and Schmadtke could not hide their disagreements over transfer policy. “His ideas were not realistic, this is not (German amusement park) Phantasialand here,” Schmadtke said after the Austrian coach had complained about a lack of pace up front.
Perhaps Schmadtke’s forthright style was so remarkable because all around him, a new breed of slicker, more careful operators were taking control of clubs in Germany. Those who know ‘Schmaddi’ well insist that he’s a much more humorous, good-natured person in private. Schmadtke himself seemed to imply in a series of farewell interviews earlier this year that his image as permanently miffed grouch was a bit of a front designed to scare off media attention. “I’m not as big a dick as some think,” he told Sueddeutsche Zeitung.
His carefully cultivated gruff demeanour explains why news of his possible arrival at Anfield was widely greeted with incredulity in his homeland. It’s not easy to imagine him working in a different country, nor in a role that doesn’t entail having the final word on all things football. As managing director for sport at Hannover, Cologne and Wolfsburg, he’d been the face of and most powerful figure at the club. Sporting directors in the
Premier League, by contrast, tend to work in the shadows and often play second fiddle to managers. He’ll have to get used to a very different dynamic working
under or beside Klopp, not above him.
(Photo: Alex Livesey/Getty Images)
Identifying and signing players of the level required by Liverpool will also be a departure. Schmadtke has overseen hundreds of moves in the last two decades, notching up plenty of hits as well as (inevitably) the odd dud, but he’s been more adept at bringing in solid performers such as the
Nmecha brothers, Felix and Lukas or French centre-back Maxence Lacroix (all at Wolfsburg) than uncovering genuine superstars.
Shortly after taking over at Wolfsburg in 2018, he sanctioned the loan and eventual €3.5million sale of Nigerian striker Victor Osimhen — bought by Klaus Allofs and Olaf Rebbe, the previous regime — to Belgium club RSC Charleroi. They sold him on to LOSC Lille for €22m only four weeks later.
“It wasn’t a good move, in hindsight,” Schmadtke admitted in an interview with Kicker. “When I came, he was limping and running in circles. I was told that the strikers we had weren’t good enough.” Schmadtke later installed his son Nils, 34, as head of scouting at the Lower Saxons.
Klopp’s agent Marc Kosicke had plenty of dealings with Schmadtke when his client Florian Kohfeldt was at Wolfsburg last season. Schmadtke wanted to continue with him despite some disappointing results but other figures within the club reportedly favoured Niko Kovac, who took over in the summer. That disagreement, insiders suspected, played a role in Schmadtke leaving the club and announcing his retirement in January.
Jorg Schmadtke is given a retirement gift by VfL Wolfsburg (Photo: Stuart Franklin/Getty Images)
Speaking to Wolfsburger Allgemeine Zeitung back then, Klopp seemed to hint that he could see himself linking up with Schmadtke properly in the future. “I would have liked to work with him, I’m sure it would have worked out well,” the 55-year-old said. “He’s a top character, somebody who never changed in 38 years and stayed true to himself. He’ll be missed by football.”
If the news coming out of Merseyside is correct, he won’t be for long.