He has quite a different reputation inside the media. He's rated as a genuinely nice bloke, he really, really, does his homework (travelling all over the place watching games at every level, quite unlike most other pundits), and he prepares better than most commentators. Sadly, though, he tries way too hard to be funny, he never seems to realise how irritating he can be to the average punter and, as has been said, he flits back and forth between Preston's uber-fan and fellow LFC traveller without thinking it seems odd. I think he means well, but it's a bit tragic.