I can't imagine any manufacturer selling shirts for £100 a pop. There would be uproar. That would then make a junior/ kids shirt about £60 or something like that.
Would love to see the business case from Adidas for this.
Scums kit deal
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I can't imagine any manufacturer selling shirts for £100 a pop. There would be uproar. That would then make a junior/ kids shirt about £60 or something like that.
Would love to see the business case from Adidas for this.
As I said earlier maybe they are willing to spend £25m per season just to have their logo on our shirts for marketing.
Or maybe Nike are slowly leaving English football or unable to compete with Adidas.
Doubtful. Leaving the most popular football League in the world doesnt sound like something Nike would do easily.
As I said earlier, would love us to work with Nike when the Warrior deal expires.
I've seen some Adidas shirts selling for £65 a pop this world cup. There's "replica" shirts and "performance" shirts. They do sell the same kit as the players wear for £185 as well. £185 to be a full kit wanker.
Yes it is.
Of course it is.
How is any different than Chevrolet paying us £53m to have their name on our shirts?
Maybe we're disagreeing on the same thing. A business case is a company willing to spend £X to achieve £Y and/or other gains. Those other gains are likely the £750m profit and other potential profits they expect to make over 10 years. A business case is not here's £25m for the honour of putting our badge on your kit. Regardless, this is a gamble by Adidas and we'll soon find out whether it's the fans who are footing the cost or not.
Advertising and brand-building are still business decisions, though. It's just not as clear-cut as £50 for a shirt less £20 in rights and £10 in manufacturing and distribution and £10 in retail making £10 profit.
I don't know. Isn't it? I'm not sure what a business case is and what it isn't. What I mean is that it could be a commercial investment with the goal of a return. Call them X and Y if you want. Just like any marketing activity. Spend X on a campaign, increase sales by Y.
Personally I'd call that a business case. Whatever, though. The point is it's a commercial decision.
It's a commercial decision I agree but marketing is generally about brand awareness which can differ from a business case which defines what value should be derived from a defined investment in order for that investment to be approved.
The underlying point remains though - how will Adidas achieve their profits ?
I don't know, like Si says it'd be interesting to see their reasoning. But what I and the manc are saying is that I don't think you can just say 'direct cost of deal > than direct revenue from shirts therefore deal has failed'. It could be part of a much more ambitious expansion than that.
I haven't said anything about a failed deal Peter - they're words you're using. All I've said is that it's reported ,at the current rate of shirt sales, to achieve the target profit for Adidas shirts will have to be sold at £100 a go. In that sense it's a gamble but let's wait and see.
Sorry we'd wandered so far from the original point I'd forgotten about the profit projections. Yeah if that's what they're really banking on then they have quite a challenge.
Possibly but I guess they are stuck with £75m per season now regardless of what happens.
I'm sure there were similar comments when we signed the £25m Nike deal 12 years ago and they ended up paying us over £35m last season. Which is more most current deals of other teams.
It's not really a challenge for Man Utd though it's one for Adidas. The only implication really is will the fans get hit (as per fucking usual) as a result of it ? I.e. drive prices up ?
My impression has always been that there's something unique about the English clubs in terms of support in developing markets. Maybe it's a biased view because we see the teams on their tours and all the fans out to worship them. Maybe it's the same for Real Madrid and Bayern Munich and Juventus. Somehow I doubt it though.
And among English teams Utd are a behemoth. If I were running Adidas I'd absolutely pay a premium to associate the brand with them as these markets grow and grow.
And among English teams Utd are a behemoth. If I were running Adidas I'd absolutely pay a premium to associate the brand with them as these markets grow and grow.
It's not as nice a kit as Arsenal's.
Glazers are selling £90m of shares and they have had to release new info on the kit deal.
We lose 30% if we fail to we fail to qualify for the CL for two consecutive seasons starting in 2015/16, bring deal down to £52.5m per season.
If we get relegated the deal is halved and can then be cancelled.
However, we can get an additional £4m pa if we start winning stuff again.
And more significantly we retain the right to sell non adidas branded stuff in stores and online.
We lose 30% if we fail to we fail to qualify for the CL for two consecutive seasons starting in 2015/16, bring deal down to £52.5m per season.
If we get relegated the deal is halved and can then be cancelled.
However, we can get an additional £4m pa if we start winning stuff again.
And more significantly we retain the right to sell non adidas branded stuff in stores and online.
Wonder if the kits come with random names as well.
Looks like they've also cloned Lindgard.
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