[quote author=the count link=topic=38759.msg1048316#msg1048316 date=1265144645]
http://www.guillembalague.com/interview_desp.php?titulo=Christian+Purslow+on+Liverpool&id=77
Christian Purslow on Liverpool
I had the privilege of meeting Liverpool Football Club managing director Christian Purslow last week, for an interview published in today’s edition of the Spanish Newspaper AS.
I’m providing a link to the original text of the article here, as I believe that statements made to the foreign media will inevitably get picked up and redistributed somewhere on the internet – and out of respect for the subject, it is important that the context and full responses given in an interview such as this are available.
Guillem: What made you accept the role of MD at Liverpool?
Christian Purslow: I am a specialist in taking financially troubled companies forward. I`ve been a shareholder in Liverpool in the past, as well as a fan. I know the club. And I love it, but if I can`t see a way of improving it, I won`t interfere.
Guillem: Is your goal to sell Liverpool in its entirety or partially?
Purslow: When I arrived, along with the owners we decided we had to find new investors. On the one hand, we are one of the most famous clubs in the world and, secondly, many people want to be connected with us. We have 60,000 fans on the waiting list to become members as we build the new stadium, which will double our income. But we are experiencing the worst global financial crisis in living memory. We have people interested and would like to have it resolved before the season ends.
Guillem: What will you do if you do not get that investment?
Purslow: Then we`ll continue as we are. This is our Plan B: run the club in the most responsible way possible. We generate a healthy profit and fulfil our obligations, while remaining sufficiently competitive in the market and the wages we pay. We satisfy Platini`s criteria for participation in European competition. We would like more if possible, but without appealing to a wealthy individual.
So, the first step: new investment. Second step: stadium. Third: generate more profits to make a stronger team. Without investment, there is no new stadium.
Guillem: With the money the club has, can we no longer say that Liverpool is one of the big four from England?
Purslow: That`s not fair, it`s ridiculous to say that. Liverpool is one of the big four clubs in the world! We pay salaries and transfers at the level of the top four in this league. And that is the sporting level I hope to maintain. Our problem is that we do not have two first XIs, as other clubs do, we do not have that financial capacity.
Guillem: If you do not qualify for the Champions League next season, what would you say to Torres, for example, to convince him that the club is progressing?
Purslow: We will be in the Champions League, for sure.
Guillem: It has been said that Gerrard and Torres could be sold if Liverpool fails to qualify for the Champions League....
Purslow: We are not a selling club, absolutely not.
Guillem: Why has Rafa Benitez so little support in the media?
Purslow: This is a huge club. You have to accept praise and criticism gracefully. We have to keep in mind our values: stability, consistency and focus on the long term goal, without over-reacting to bad results. That`s how you run a business.
Guillem: In Italy they say that Benitez will go to Juventus....
Purslow: We have not considered nor are we going to consider a future without Benitez. Our five year plan calls for stability in the coaching staff and squad. Hence the recent renewal of Rafa`s – and key player`s - contracts. There will be no dramatic restructuring. It is normal that big clubs are interested in Rafa; there are many things I want in this life, but that does not mean that I can have them. The coach himself has denied this link (with Juventus).
Guillem: Your first task upon arrival was to oversee the sale of Xabi Alonso to Real Madrid....
Purslow: I miss him as a person, I really liked him. But Xabi wanted to go, full stop. And he let us know. What I wanted or I would have liked is irrelevant. I was saddened, I am a fan too. I wish him well in Madrid.
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Heh,
if this interview is to be relied upon then any question as to which version of the minutes with SoS is valid has been put to rest.
I thought the language used in some of the answers was incoherent and completely lacking in the character of a person with a business background - I couldn't believe it was said by Purslow during the discussion. Didn't surprise me at all to find those were the particular areas that were in dispute.
I'd like to know the background on the thoughts that he was appointed by RBS. It was certainly strongly inferred in the SoS version that he at least had a loyalty and ongoing connections with them. It's not out of the question that they would have had a role in him being appointed but I must be missing the factor as to why that would be important to a group like SoS.