This is Liverpool’s new mascot – a life-size Liver Bird called ‘Mighty Red’ – and he’s been causing a stir online after images were leaked today.
The cartoon-ish character, which is loosely based on the Liver Bird seen on the Liverpool badge, is the latest introduction by the club’s American owners in a summer of changes at Anfield.
While the club has not traditionally had a mascot appearing on match day, ‘Mighty Red’ is not expected to appear pitchside at Anfield, much to the relief of the Reds’ supporters.
Instead, the striking costume will be used in Liverpool’s community work and is designed to appeal to children.