UK Sales Of Premier League Shirts Dropped By 55% In September
In devastating news to the English football clubs, the planned reintroduction of fans to stadiums in October has been scrapped and games are still being played behind closed doors.
LovetheSales.com data reports demand levels for replica football shirts to be at
a historic 5 year low, and UK sales of strips has
dropped by 55% in September, compared to September 2019 figures.
Stay-at-home supporters: Covid-19 causes a 55% fall in Premier League club shirt sales.
UK fans spent an estimated
£23.9 million on Premiership kits alone last season. However, with the dramatic fall in supporter spend on this year’s new kits, the
LovetheSales.com data team estimate a
£13 million loss in UK shirt sales for Premiership teams this campaign.
Stuart McClure, co-founder of
LovetheSales.com, commented on the impact of coronavirus on football shirt sales, “It’s no secret that big money signings, pre-season tours and fans at games have a huge impact on September shirt sales for English clubs. Without the last two factors in 2020, sales for English football kits has dropped by 55% year-on-year.”
“Just like clothing retailers, Football teams must adapt to the new normal, and reach out to supporters through online channels, to keep fans invested in their clubs and merchandise.”
The Football Shirt League Table 2020/21
That being said, teams have been releasing their new shirts throughout the summer. Following the popularity of
last year’s table, the LovetheSales.com data team have ranked the 2020/21 shirts for the 89 clubs in England, based solely on shopper demand for the club’s home strip.
(Gillingham, Salford City & Harrogate Town, have yet to release data on their 2020/21 home jersey online)
Which English club will take the bragging rights for the ‘most wanted’ jersey of the 2020/21 season?
