More details here. Kicks in only the season after though, so next season is going to be crazy.
BT Wins Champions League Rights In UK; What Will It Mean To BPL Reps & What Will Happen In The USA
Bobby McMahon, 11/10/2013
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http://www.forbes.com/sites/bobbymc...mean-to-bpl-reps-what-will-happen-in-the-usa/
Over the weekend, it was confirmed that BT had purchased the exclusive UK media rights to the UEFA Champions League and the Europa League for three seasons starting in 2015/16.
The price was a whopping $1.44B which is an increase of $800M over the joint fee paid by Sky and ITV, the current rights holders in Britain.
The successful bid follows BT’s acquisition of 38 BarclaysPremier League games per season for three seasons starting 2013/14 at a total cost of $990M.
However, the BPL deal left BT very much subservient to the dominant UK sports broadcaster Sky. In the same round of broadcast deals, Sky paid $3B for well over one hundred games per season and a pick of the games involving the most popular teams.
The key difference between the deals for the two properties is that with the UEFA Champions League and the Europa League, BT has achieved exclusivity. Broadcast deals for UEFA properties in Italy and France in the last while have been driven significantly higher based on the same dynamic.
This round of media rights offered successful bidders the right to exploit the content across all media platforms including television, Internet and mobile on a linear and on-demand basis.
Last season UEFA distributed $1.2B to 32 teams that competed in the Champions League competition. Although Juventus lost in the quarter finals the club still pocked the most money – $87M. Winners Bayern Munich and runners up Borussia Dortmund received $73M and $72M respectively.
The essence of why a club that did not progress beyond the last eight collected more money than the winners can be found in the workings of what is known as the “Market Pool.”
The “Market Pool” in the simplest form distributes a significant portion of the TV rights fees paid by domestic broadcasters back to the representatives of that country with weighting based on the previous season’s finish in their respective league and individual performances in the current year’s Champions League.
And it is the market pool that will guarantee a massive increase in earnings for any English and Scottish clubs that compete in the Champions League group stage from 2015 and on.
Last season Manchester City, Manchester United, Chelsea, Arsenal and Celtic received a total of $107M from the UK market pool. Manchester United received the most at $26M while of the English teams, Arsenal received the least – $21M.
It is often overlooked that any Scottish representatives are entitled to 10% of the UK market pool based upon population split. As such, Celtic received a little under $11M for 2012/13.
If the BT deal had been in effect last season the numbers would have been:
- Manchester United $58.5M
- Manchester City $56M
- Chelsea $56M
- Arsenal $47M
- Celtic $24M
The impact on the UK market pool from 2015/16 will be a guaranteed increase of over $130M per season.
The Europa League has since its inception been very much the red-headed stepson as far as the English language media is concerned. The BT deal will not rocket any English and Scottish entrants into the revenue stratosphere but it will bring about a healthy increase. The market pool for last season’s Europa League distributed a total of $14M to Liverpool, Newcastle, Spurs and Chelsea. That number from 2015/16 on should increase to over $30M.
What we don’t know yet is how high the rights fees for other territories will go. The rights to Germany will be awarded on November 27 which should provide us with another bellwether.
The “Invitation to Submit Offer” (ISO) was issued last week for the United States and the Caribbean. Fox Sports currently hold the rights for the US market after successfully outbidding long time Champions League broadcaster ESPN for the 2009/10 rights and beyond.
Since then Fox has also acquired the rights to the FIFA World Cup properties and the first broadcast will be the 2015 Women’s World Cup in Canada. But in the meantime Fox also lost MLS rights and the rights to the immensely popular Barclays Premier League.
NBC Sports picked up both and as such the upcoming tender for Champions League and Europa League properties offers the chance to further undermine Fox Sports soccer coverage and leave the new Fox channels (1 and 2) with only the German Bundesliga from 2015/16 as regular soccer programming.
In addition, ESPN must surely be interested in reacquiring the Champions League in the US giving the triple blow of failing to establish a viable presence in the UK, losing Champions League rights to Fox in 2009 and missing out on the Barclays Premier League.
(An interested observer to this auction will be MLS. The agreements for both ESPN and NBC Sports are up for renewal at the end of 2014. That may be good or it could be very bad for the league.)
Then there is the upstart BeIN Sports that has a miniscule viewership compared to the three behemoths. But if there has been a lesson for broadcasters over the last few years it is beware of the underdog.
BeIN Sports has the US and Canadian rights to La Liga, Serie A and Ligue 1 but the acquisition of the two UEFA properties would be a major coup and the equivalent of buying thousands of subscribers. The problem for BeIN Sports is although the three European Leagues were happy to sell without market penetration, UEFA demands vast exposure for their products.
To my knowledge the fee paid by Fox to acquire the rights was never confirmed but several reputable website sources put the number at around $30M per season. Doubling that number – even with the negative of afternoon broadcasts – is not an unreasonable estimate of what might be required for the winning bid when it is announced on December 3.
UEFA has not announced the date for the ISO for Canada. Rogers Sportsnet is the current English language rights holder with only TSN a viable alternative. Again, no rights fee was ever announced the last time around for Canada but $2M to $3M is a solid guesstimate.