Now that I have been sent home from work I can expand.
Henry started out with the Red Sox by recognising there was an advantage to be gained by exploiting sabermetrics in the running of the team, he and the other FSG men initially tried to get Billy Beane in charge of the Red Sox. Beane declined, they then took on Theo Epstein - 28 year old legally trained sabermetric geek who was working in the Padres PR department. At the time sabermetric thought was that defense was undervalued and on base percentage was undervalued and Epstein worked with those two things in mind and constructed a roster with those two things in mind. It resulted in some unpopular decisions which involved some overrated star players being traded for less heralded names and the team got improved to the point where it was a stronger contender than previous and eventually won two world series. FSG in turn revamped the business side of the club and set up a very lucrative TV network showing their own games. Resulting in the Red Sox finances going from good to great.
By 2007 the finances were massive - and the story goes that the owners apparently put pressure on Epstein to use the finances because they did not want to be seen as miserly. It resulted in some horrendous free agent contracts every offseason - Daisuke Matzusaka, John Lackey, Carl Crawford - because they felt the need to be seen as the big players in the market. The Red Sox essentially committed hundreds of millions to players who didn't work out. Does it remind anyone of last year ?
Last year the team suffered a collapse which resulted in them missing the playoffs - a story was leaked to the press towards the end that pitchers who had a night off would sit in the club house and watch the game while eating fried chicken and drinking beer. It was alleged the manager had lost the run of the dressing room. The players say the rumours were massively overstated, but the speculation continued. Then a story was leaked about the manager being addicted to pain killers and it affecting his judgement, widely believed to be leaked by the FSG upper brass. This is the manager who had been in charge for both of their successes and had the utmost respect of the players and was thought in the baseball world as one of the smart ones. Anyway FSG fired him and Epstein was allowed to leave for virtually nothing when the Cubs said they wanted him.
Since then the Red Sox have been a bit of laughing stock in baseball - they hired a manager (who is the one who will appear in the documentary about us) Bobby Valentine who has repeatedly made stupid mistakes in setting up the team. Called out some of his most experienced players publically for not wanting to play - resulting in them leaving the club. He is apparently hated in the clubhouse, so much so that a team meeting was called where it was decided that the players needed to go to the higher ups to get him fired. The player that made contact via text, has since been traded. The pitching coach got the blame for leaking that story and was subsequently fired. Larry Lucchino of FSG is apparently controlling what Epstein's replacement is doing and is inhibiting the decision making process on baseball decisions. Whereas previously FSG gave the GM total control to do as he wished.
It starting to look like the success was a bit of a fluke and they don't really know what they should be doing.
The Commoli hire is essentially like them attempting to hire Beane - Commoli is one of the most high profile DOF's if not the best one about. The free reign they gave him and Kenny is like what happened in the beginning with the Red Sox. The pressure to spend money resulting in bad decisions being made is reminiscent of the Carroll deal.