[quote author=rage link=topic=34313.msg918326#msg918326 date=1249426066]
so why will this work when setanta failed?
are they showing more games? do they need less people to subscribe or can they just run it at a loss in the uk?
i'm tempted to sign up if it is in hd and they had a range of quality sports to compliment the football.
[/quote]
ESPN has a strong desire to expand globally, so I presume they see this as an opportunity to enter the UK/ROI market. I suspect that they may be willing to take an initial loss if it means long term success. They are owned by the Disney group so have enormous financial clout. I recall reading that Sky was even willing to prop up Setanta, so as to keep them as a weak competitor, as this was better than having the ESPN behemoth enter the fray.
so why will this work when setanta failed?
are they showing more games? do they need less people to subscribe or can they just run it at a loss in the uk?
i'm tempted to sign up if it is in hd and they had a range of quality sports to compliment the football.
[/quote]
ESPN has a strong desire to expand globally, so I presume they see this as an opportunity to enter the UK/ROI market. I suspect that they may be willing to take an initial loss if it means long term success. They are owned by the Disney group so have enormous financial clout. I recall reading that Sky was even willing to prop up Setanta, so as to keep them as a weak competitor, as this was better than having the ESPN behemoth enter the fray.
