Expect the Glazers to follow suit, then.
What would a media company gain if all media deals are done through collective bargaining? Sooner or later the 3pm kick off will be televised, is this where the media company comes in?
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Liverpool Football Club garnering interest from US media giant, reports
Editorial credit: cowardlion credit / Shutterstock.com
Liverpool Football Club and FSG are said to be looking at major media companies as potential investors, according to reports.
Last week, FSG’s principal owner John W Henry confirmed to the Boston Globe that he would be seeking investment for Liverpool, distancing themselves from talks of a potential sale of the club.
Rumours have since circulated on where this investment would come from, with Singapore’s sovereign wealth fund and RedBird Capital, which bought a 10% stake in FSG in 2021, said to be attracted to the idea of a stake in the Premier League club.
According to the Telegraph, however, one interested party could be US media giant
Liberty
began life in 1991 as a spin-off from cable television group TCI.
Since then, it has grown into the “world’s most valuable sports empire” according to Forbes, with sporting assets under control worth some £16.8bn.
Included in its sporting assets are the baseball team Atlanta Braves, the Drone Racing League and the auto racing organisation Meyer Shank Racing.
The crown in its jewel, however, is undoubtedly Formula 1, which it acquired in 2017 and is valued at US$17.1bn according to Forbes, purportedly quadruple the price it paid.
Much of F1’s recent boom in popularity has been attributed to the Drive to Survive series on Netflix, which gives viewers access to what goes on in the pits and behind the scenes, which raises questions if a similar tactic will be implemented at Liverpool should they invest.
In 2022, F1 averaged its highest-ever viewers across ESPN’s family of networks and signed a new television deal with the broadcast company worth US$75mln a year, 15 times its previous deal.
The success of F1 since Liberty’s takeover even prompted the Saudi Arabian Sovereign Wealth Fund to bid US$20bn for the motor racing sport, which was swiftly rejected.
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