Don't know Macca.
But knowing someone that personally experienced Parry's incompetence and lack of vision in marketing certainly helped me reach that conclusion.
And LFC as a brand - post Parry - certainly goes a long way to proving that.
Anfield Redevelopment On Track says Ayre
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But knowing someone that personally experienced Parry's incompetence and lack of vision in marketing certainly helped me reach that conclusion.
And LFC as a brand - post Parry - certainly goes a long way to proving that.
But the point of expanding the stadium would be increase revenue generation not keep it at the overall same - or else why bother.
Adding seats is not a mechanism for making tickets cheaper - you'd want to generate extra income to cover the costs of building new stands - and that includes revenue lost while they're closed and being built.
Extending the stadium and dropping prices would be a complete waste of time and counter productive.
Not in the short term - it would get them tremendous positive media coverage, and the fans would look at them differently. If we're a long term investment for them, the positives outweigh the financial loss.
But it would also impact revenue for signings and wages.
I get what you're saying, but I'd rather they managed construction costs effectively an earmarked more funds for what goes on the pitch - getting a great team on the pitch will endear themselves more long term.
Yah that last bit works for me too.
Its not only about ticket prices, its about the whole match day revenue...
Say, a 5£ deduction on ticket prices would still see an increase in match day revenue, when you consider the 15k more people that would go to Anfield. Not to mention the positive image LTW was refering to...
Say, a 5£ deduction on ticket prices would still see an increase in match day revenue, when you consider the 15k more people that would go to Anfield. Not to mention the positive image LTW was refering to...
I'm not sure I follow your logic entirely. Dropping the price of tickets would only make sense if that in itself stimulated extra revenue - not if it were covered by the extra revenue generated by new seats - because that revenue would be required to cover the cost of adding the new seats.
It would depend on what sort of profit margin tickets work at.
The cost of adding new seats is an investment that will be recouped over a few years with the extra match day revenue. As for dropping the price tickets, its not rocket science: 44k x 45£ = 1.98 mil / 60k x 40£ = 2.4 mil.
19 home games, roughly 8m a year + match day sales. I dont know the figures but im sure you can find what 16k people spend on a match day. Id say it will be at least 20m more than we're getting now. It still makes sense business wise even though its very unlikely the owners will drop ticket prices. In fact, I reckon they will raise.
We dont know how long the construction works will last and how many seats we'll lose throughout that period but i dont think its being too optimistic that the 1st season in the new Anfield will generate more than the loss of previous years.
And then the owners will have a new shining tool in their hands to sell the club with a significant profit.
Yeah, but 60k X £45 = 2.7m
Thanks Gerry, but one could argue that you wouldnt fill the 60k stadium with 45£ tickets...
I imagine they'll try that. I can't see them ever dropping prices unless they are struggling. We're managing ok with the current prices, and I guess they have a fair idea of the demand on top of it. Just can't see it happening.
I also can't see people saying, oh I have saved a fiver because they dropped the price, I'm now going to spend more than that fiver on jester hats every week. If they dropped the prices, people would pocket the money, or spend it in the pub. They're more likely to increase prices.
Yes, but you could equally argue that we would. If we could would you still support the price drop despite the lost revenue?
Cant see it either, quite the opposite in fact as I said...I dont think we ve ever seen a club moving to a bigger stadium and dropping ticket prices...
Fuck me, it takes 2 years in this country to get permission to do a fucking loft extension, let alone redevelop a stadium and people are complaining that "these guys have had 2 years and still nothing"
No it doesnt
They should do what travellers and farmers do and just build the fucking thing, then say 'what that? well, it's up now isn't it?'
Or reduce the price of the extra 16000 seats.
But that's just basic revenue and doesn't really paint the true picture- which is why I said it would depend on the margin.
I have no idea of the margins, but if LFC were converting 50% of a £45 ticket to the bottom line, then dropping £5 from that would require us to sell an additional 15,000 tickets just to return the same amount of actual profit.
So that's zero return on the investment of 15,000 new seats - and when you factor in the costs associated with installing the new seats - you're actually loosing.
As I said - don't know what sort of conversion they get - hospitality industry standard average over here is about 20% - but no idea what it is for big arenas.
A far more likely way, I'd suggest, is to release new season tickets with prices frozen at current levels.
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