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Adidas from 25/26

I remember a home shirt being £39.99 when I was like 12 years old, so I don't actually think the current prices are that out of kilter with what they've always been.
 
True story.
The retail guys had organised a kit launch event at Chevasse Park back in the Rodgers era. They'd got a few of the players down to go on stage for a photoshoot with the general public to show off the new kit a few days before it launched. No-one had their hands on any of the new gear at this point.
5 minutes after the end of the event, some of the players had gone over to the fans on the other side of the barriers to sign autographs and pose for selfies. At this point, one of the staff managing the event noticed that Kolo Toure was standing there in only his bills. The kids had asked if they could have his shirt, his shorts, his socks, his boots. And Kolo, being every bit the nice guy you've been told he is, had handed over the goods.
So some kid somewhere in town had a bona fide Kolo Toure shirt for a few days before the kit was even in the shops.
 
I remember a home shirt being £39.99 when I was like 12 years old, so I don't actually think the current prices are that out of kilter with what they've always been.
So when you were 12 in 1987 a £40 shirt would be the equivalent of £100. Seems right.
 
liverpool-kit.jpg
 
Liverpool expect to make more than £60m a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season.

The German sports company is to replace Nike as Liverpool’s kit supplier when Nike’s five-year contract expires. Adidas, which last supplied Liverpool’s kit between 2006 and 2012, won a tender process for a five-year contract against Nike and Puma.


The club believe it will bring their kit earnings into line with Arsenal, Manchester City and Chelsea, who all receive about £60m-£65m from deals with Adidas, Puma and Nike respectively.

Liverpool receive £30m a year from Nike as a guaranteed base figure. With commercial tie-ins, performance-related bonuses and 20% royalty payments on net sales of replica sportswear, promoted by people such as the basketball star and Liverpool shareholder LeBron James, the total can be closer to £60m a season.

The Premier League record is the £90m a season that Manchester United receive from Adidas.
 
Oh wow. They've really rearranged the badge, sponsor's name and adidas logo in such spectacular fashion this year. It's really worth the extortionate amount they're charging for a few pence's worth of polyester.
 
Looks really good though if thats the final version. Rumour is this kit deal is worth up to 90 mill per year for us.
 
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