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Nike Sources part II

Discussion in 'The Football Forum' started by JurgenKlopp, Sep 23, 2019.

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  1. Hass

    Hass Well-Known Member

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    LeBron has won it! (Kind of...)

    As we suggested earlier in the week, the clause involving superstar athletes and influences LeBron James, Serena Williams and Drake gained in importance and in fact seems to have won the day.
    In his written judgement, which I am skimming through now, Mr Justice Teare says: “In my judgement the calibre of the named athletes or influences can be measured.
    “Mr Chris Davis (New Balance vice president) said the exercise of measurement was “very subjective.”
    “I am not sure what he meant by that because a calculation based upon social media exposure is based on appearances which can be counted. It may be that different people have different views as to the most relevant way in which such appearances can be valued by some of those methods used (for example ‘max add value’ or share of voice value) will have a repeatable methodology.
    “I accept that the calbre of the named athletes can be measured in a number of ways but it would be unrealistic (and contrary to the evidence in this case) that their calbre can not be measured.
    “I have therefore concluded that the New Balance offer on marketing was less favourable to Liverpool FC than the Nike offer because Liverpool FC canot require New Balance, on the terms of its offer, to use global superstar athletes “of the calbire of LeBron James, Serena Williams and Drake”
    “It must follow that Liverpool FC is not obliged to enter into a new agreement with New Balance upon the terms of the latter’s offer.”
     
  2. Hass

    Hass Well-Known Member

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    Distribution was not the key issue after all

    Mr Oudkerk is suggesting the judgement was wrong because the marketing clause was too vague to me matched.
    He is suggesting that Liverpool have won the case on the “vague” part of the offer, rather than the distribution part, which had clearly quantifiable metrics.
    “Even the club didn’t think this was the key point that would decide the case.”
     
  3. Hass

    Hass Well-Known Member

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    "Good faith" over doors but LeBron James wins out

    In his judgement, Mr Justice Teare said New Balance had acted in “good faith” when saying it could match the Nike offer.
    He writes that New Balance’s Senior Leadership Team (SLT) had not acted “recklessly” when calculating the number of doors it could offer.
    Essentially, if Nike had not offered LeBron James, Serena Williams and Drake - it seems New Balance may have won the case.
     
  4. Farkmaster

    Farkmaster Very Well-Known Member

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    Imagine buying a football shirt because of a tennis player.
     
  5. Farkmaster

    Farkmaster Very Well-Known Member

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    Bill Burr wearing a Liverpool hat by the way, that's a solid reason.
     
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  6. HC

    HC Very Well-Known Member

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    I'm sure there's a generation of whoppers would grab a shirt if they saw drake wearing one , sad and mad but true.

    I guess it's a sign of the times when current kits are attempted to be marketed as lifestyle/fashion goods

    Can't imagine serena Williams having much /any pull
     
  7. manwithnoname

    manwithnoname Bravo old man. Bravo. Member

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    I don't know whether to laugh or cry
     
  8. Dreambeliever

    Dreambeliever Looking on the brightside Member

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    Maybe not a shirt but branded clothes sure.
     
  9. hmmmmm1

    hmmmmm1 Well-Known Member

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    lebron already wears lots of liverpool stuff
     
  10. Dreambeliever

    Dreambeliever Looking on the brightside Member

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    Fuck Le Bron Arnie loves us!!

    ‘We’ll be back...... on our perch’
     
  11. Insignificance

    Insignificance Bad to the bone Member

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    There is a guy over in America who thought people would go out an buy a Chevrolet because of a shit football club. Not sure what happened to him though.
     
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  12. doctor_mac

    doctor_mac My cowboy name is Garland Justice Moderator

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    Isn't Arnie Everton?

    Edit: No that's Stallone.
     
  13. bluebell

    bluebell Very Active Member

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    Doubt Stallone really cares about Football, he did a promo with his Everton supporting business partner of Planet Hollywood.
     
  14. juniormember

    juniormember Well-Known Member

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    So he should. He owns a few percent of the club.
     
  15. Hansern

    Hansern Part of the Furniture Member

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    I dont really care if a fan somewhere in the World buys a kit cause of Serena Williams, that has nothing to do with me and each to their own.
    But I do care about the financial state of our club and how we can set up for success in the future.

    Agreeing a deal with Nike is one of those key aspects that can secure our short and long term future, as it gives us the chance to further invest in the squad and secure the top players that we already have - which in the end is what we all want.
     
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  16. Insignificance

    Insignificance Bad to the bone Member

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  17. bluebell

    bluebell Very Active Member

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    Bring back NB if this is our new kit
     
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  18. Treboeth

    Treboeth Very Active Member

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    Mbappe2020 will make that kit shine :D
     
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  19. Hansern

    Hansern Part of the Furniture Member

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    Those kits look good
     
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  20. Hyena

    Hyena Well-Known Member

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    What is a 'concept kit'?

    Some fantasy thought up by a guy on the internet?
     
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