Lizards announce AXA as Kirkby Training Centre naming rights partner

[6TimesaRed]

Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds' new Training Centre in Kirkby.

The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner.

The renewed agreement will see AXA expand its original training kit relationship to one focused more holistically on training as a whole and become the club’s official training partner, incorporating all LFC training apparel.

Jürgen Klopp’s side are preparing to move into the club’s new Training Centre in mid-to-late November, with the finishing touches being made in preparation.


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https://www.liverpoolfc.com/amp/new...-axa-as-training-centre-naming-rights-partner

 

[Brizzle]

I think its a great idea and nice source of cash. As long as we don't ever do the same to Anfield then I think we are keeping a reasonable (although sometimes pushing the boundaries) balance between traditional and commercialisation

 

[Woland]

Anyone ever been involved with this kinda organisation sponsoring this sort of stuff? With it being such a crap thing to sponsor is there a possibility that the CEO is a fan and just wants free tickets so he blows a load of company money on this bullshit?

 

[Brizzle]

Anyone ever been involved with this kinda organisation sponsoring this sort of stuff? With it being such a crap thing to sponsor is there a possibility that the CEO is a fan and just wants free tickets so he blows a load of company money on this bullshit?

Hopefully! Although I wouldn't be surprised if we offered it as an add-on to the whole training kit sponsorship. I know sponsorships for that reason are a lot more common in rugby, probably because the costs are lower and the focus is on tickets & hospitality but nice if we benefit from that in footy.

 

[Khalido]

What will Melwood be used for?

 

[MomoWASright]

What will Melwood be used for?

Houses.

 

[Hansern]

It looks boss!

[bcolor=#fdfbf8]

 

[keniget]

Anyone ever been involved with this kinda organisation sponsoring this sort of stuff? With it being such a crap thing to sponsor is there a possibility that the CEO is a fan and just wants free tickets so he blows a load of company money on this bullshit?

Yeah, I've never understood why you'd wanna sponsor shit like training kits.

I'm guessing personal relationships play a key part... like in most things.

 

[RedStar]

Yeah, I've never understood why you'd wanna sponsor shit like training kits.

I'm guessing personal relationships play a key part... like in most things.

Access Id assume, theres no real commercial value in it

 

[gkmacca]

Jurgen hates windy conditions, so he'll really love Kirkby. It doesn't look like they've changed much as far as the main body of the buiding is concerned, but it's good the younger age groups will be there, too, now.

 

[Hansern]

The commercial value is in the publicity they get from our training gear and the global consideration their brand gets.
What that actually gives in return is probably impossible to predict, but for these multinational billion industries these sums are a piece of piss anyway.
Axa Group saw an increase in profits by 21% last year.
They can afford it and its nearly always a good thing to be partnered up with a top sports team for brand awareness.

 

[Woland]

I'd totes forgot about the training gear thing

 

[Beamrider]

Anyone ever been involved with this kinda organisation sponsoring this sort of stuff? With it being such a crap thing to sponsor is there a possibility that the CEO is a fan and just wants free tickets so he blows a load of company money on this bullshit?

I used to work for KPMG who sponsor Phil Mickelson. One of the top guys in the firm globally was a huge golf fan and it was clear that he was where the idea came from. There was some clear benefit to the firm’s brand but we always thought that was incidental rather than the reason for the decision.
When the Open was at Hoylake, the Liverpool office did a corporate hospitality day there and all the clients were given caps like the one Mickelson wears (which weren’t available to buy in the shops). By the end of the day, they had all sold them to fans at the event.

 

[Brizzle]

Kirkby*

 

[Woland]

I used to work for KPMG who sponsor Phil Mickelson. One of the top guys in the firm globally was a huge golf fan and it was clear that he was where the idea came from. There was some clear benefit to the firm’s brand but we always thought that was incidental rather than the reason for the decision.
When the Open was at Hoylake, the Liverpool office did a corporate hospitality day there and all the clients were given caps like the one Mickelson wears (which weren’t available to buy in the shops). By the end of the day, they had all sold them to fans at the event.

Yeah I was at Aegon when they first sponsored the tennis at Queens, and it seemed to me it just a load of dudes in Edinburgh wanting a week on the piss in London. That's why I asked.

 

[Brizzle]

We were bidding for some work recently and the client (a sports org) asked if we would exchange our fees for sponsorship. We declined as it isn't our brand but you can definitely see how those deals get done.

 

[bluebell]

Yeah, I've never understood why you'd wanna sponsor shit like training kits.

I'm guessing personal relationships play a key part... like in most things.

AXA branding gets a lot of TV/Social Media time

 

[Markeh]

The facilities look great and all but isn't there a story doing the rounds about how some of the club staff are having to use food banks because they're getting fuck all hours on their zero hour contracts instead being furloughed on average hours?

 

[Woland]

b2b businesses sponsoring massive global things hoping a buyer will see this shit is like the israelis infecting every computer in Iran with stuxnet hoping that someone would walk into a nuclear reactor with a dodgy USB stick. Which did actually work

 

[gkmacca]

AXA branding gets a lot of TV/Social Media time

Yes, it arguably gets more than the actual playing kit does. All the pressers, almost all the player interviews - it would be interesting to see what the respective impact of each actually is. The playing kit gets the huge audience in one intense block of time (but when the audience is mainly focused on the action), whereas the training kit gets a steady audience repeatedly through each week, in contexts where the audience is probably more relaxed and more likely to look at the stuff.

 

[the count]

The facilities look great and all but isn't there a story doing the rounds about how some of the club staff are having to use food banks because they're getting fuck all hours on their zero hour contracts instead being furloughed on average hours?

 

[tomasjj]

have scousers renamed it the asda already?

 

[Markeh]

Yea thats the one.

I don't know the ins and outs of the past, present and future furlough or job retention schemes but a relative of mine employs around 25 people on zero hours contracts in a seasonal business which was closed all summer and they've never had less than 80% of their average wage since March. Is there any excuse for the club here?

 

[MomoWASright]

Yea thats the one.

I don't know the ins and outs of the past, present and future furlough or job retention schemes but a relative of mine employs around 25 people on zero hours contracts in a seasonal business which was closed all summer and they've never had less than 80% of their average wage since March. Is there any excuse for the club here?

The club didn’t take up the scheme due to public pressure. Now they’re paying out what they legally should.

The furlough scheme ends this month. It’ll be replaced by another scheme to give funds to employees who can do no less than 20% of their usual work or to employees of companies with addresses in places where they are ordered to shut. Even though fans aren’t allowed in the ground, technically, they don’t meet the criteria to claim.

 

[Markeh]

The club didn’t take up the scheme due to public pressure. Now they’re paying out what they legally should.

The furlough scheme ends this month. It’ll be replaced by another scheme to give funds to employees who can do no less than 20% of their usual work or to employees of companies with addresses in places where they are ordered to shut. Even though fans aren’t allowed in the ground, technically, they don’t meet the criteria to claim.

These schemes are so bloody confusing now but shouldn't the guys claiming they're getting next to no hours in that Reddit post be getting partial furlough to cover lost hours?

 

[MomoWASright]

These schemes are so bloody confusing now but shouldn't the guys claiming they're getting next to no hours in that Reddit post be getting partial furlough to cover lost hours?

The club have to apply for it. But public outrage meant they didn’t. British Airways, Rolls Royce and the likes did despite having income and cash reserves that dwarf our club.

The club would have paid what was contracted in the circumstances and as they are on zero hours they get zero pay.

 

[Markeh]

The club have to apply for it. But public outrage meant they didn’t. British Airways, Rolls Royce and the likes did despite having income and cash reserves that dwarf our club.

The club would have paid what was contracted in the circumstances and as they are on zero hours they get zero pay.

Ahhh ok so the bad press and the club's response had ended up hurting the little people

 

[MomoWASright]

As always the little guy is fucked. It’s the moral outrage because of how much players are paid. It is a piss take Karius could’ve been on full pay when these are getting fuck all. That would’ve open another can of worms.