I meant how he went from the Golden Boot and 30 Premiership goals, to then scoring half that (and declining) in the following seasons. He was only about 27 when he won The Golden Boot. OK, so he scored 14 or 15 Premiership goals the next season, which is OK, but it still seems a steep decline.
That was his first season where he was unknown. Maybe after getting fucked so badly, every opposition manager came up with specific plans to stop him, and Phillips didn't exactly have enough skill to make them pay for their plans. A similar thing will happen to Vardy, but instead of lament his decline, you'll probably just laugh at the cunt.