He's a tad prone to snake oil salesmen, too:
MAY 2019:
Steven Gerrard has revealed how the health obsessed lifestyle he experienced in Los Angeles led him to become involved in a Merseyside water business.
The former Liverpool FC captain, who now manages Rangers, has become a major investor and brand ambassador for Angel Revive water.
The start-up was founded by Netherton man Mark Doyle, after his discovered a natural spring deep in West Lancashire.
Steven, who spent two seasons playing for LA Galaxy, has told how his time in California opened his eyes to the very latest trends in diet and fitness, including alkaline water.
"Yes it was a bit of an eye opener over there in LA. They are just so far ahead".
ANYTIME GOOGLE SEARCH:
Why would drinking water with a higher pH level be better for you? Dr Tanis Fenton, an adjunct professor at the University of Calgary and an evidence analyst for Dietitians of Canada, told me that the marketing claims behind alkaline water are based on an old idea called the acid-ash hypothesis. This posits that eating certain food like meat, dairy and eggs results in something called acid ash in your body, which increases your acid levels and causes adverse health effects including osteoporosis.
Fenton, who analyzed studies looking at the association of alkaline water with cancer treatment, notes that while “there are a few very poorly designed studies” that suggest alkaline water confers health benefits, there is no rigorous evidence this is the case.
While you can’t change the pH of your blood, your diet does affect the pH of your urine. “Most people’s urine is about 6, which is acidic,” she explains. However, “that’s no problem, that shows our kidneys are working.” So while it’s possible drinking alkaline water may make your urine less acidic, that doesn’t really make a difference; you’re literally just flushing money down the drain. Ultimately, says Fenton, alkaline water is a solution to a problem that doesn’t need solving.
OCTOBER 2020:
Rangers manager Steven Gerrard has seen his water company rack up nearly £1million in debt.
The Liverpool legend owns a stake in Angel Revive alkaline water and has been promoting the product for the last two years on his Instagram page - boasting that it is 'the superhero of waters in purity, nutrition and healthiness'.
But the firm, whose water is sourced from a spring in rural Lancashire, owes £931,912, recent accounts show. It has current assets of £127,285, with fixed assets of £114,081.
He's done well this year with Rangers. But he's still got a lot to prove.