'No Room For Bread' In KFC Chicken Sandwich Share Share Comments
12:02pm UK, Thursday April 08, 2010
Huw Borland, Sky News Online
Fast food fans will be licking their lips in anticipation of KFC's Double Down sandwich: a fried feast with no bread - and extra meat.
The Double Down goes on sale on April 12
Rather than the conventional 'meat in a bun' burger, the new dish replaces bread with two chicken fillets.
KFC's website says "this one-of-a-kind sandwich" is filled with bacon strips, melted cheese and the Colonel's mayonnaise sauce.
The firm, formerly known as Kentucky Fried Chicken, insists its Original Recipe Double Down contains 540 calories, 32 grams of fat and 1,380mg of salt.
That's a better part of a day's sodium in one meal.
Kelly Brownell
But Canada's Vancouver Sun did its own research and estimated the Double Down has more than twice the calories KFC has claimed.
The paper said the sandwich is equal to 1,228 calories - half a man's recommended daily intake.
But KFC insisted: "Some media sources speculated on the nutritional information for the sandwich, and published numbers that were inflated."
The Double Down's launch in America on April 12 has raised concerns in a country where 65% of adults are overweight and 31% are obese, according to US government figures.
KFC: Calorie estimates are inflated
Kelly Brownell, director of Yale University's Rudd Centre for Food Policy and Obesity, described the dish to USA Today as a "salt bomb".
"That's a better part of a day's sodium in one meal," he said.
Rick Maynard, spokesman for KFC, said: "For your real chicken sandwich lover, you no longer have to go to a burger place for a (not as tasty) chicken sandwich.
"This is so meaty, there is no room for the bun."
The sandwich is going on sale in America after successful test runs in Rhode Island and Nebraska - but it will not be available in Britain.
12:02pm UK, Thursday April 08, 2010
Huw Borland, Sky News Online
Fast food fans will be licking their lips in anticipation of KFC's Double Down sandwich: a fried feast with no bread - and extra meat.
The Double Down goes on sale on April 12
Rather than the conventional 'meat in a bun' burger, the new dish replaces bread with two chicken fillets.
KFC's website says "this one-of-a-kind sandwich" is filled with bacon strips, melted cheese and the Colonel's mayonnaise sauce.
The firm, formerly known as Kentucky Fried Chicken, insists its Original Recipe Double Down contains 540 calories, 32 grams of fat and 1,380mg of salt.
That's a better part of a day's sodium in one meal.
Kelly Brownell
But Canada's Vancouver Sun did its own research and estimated the Double Down has more than twice the calories KFC has claimed.
The paper said the sandwich is equal to 1,228 calories - half a man's recommended daily intake.
But KFC insisted: "Some media sources speculated on the nutritional information for the sandwich, and published numbers that were inflated."
The Double Down's launch in America on April 12 has raised concerns in a country where 65% of adults are overweight and 31% are obese, according to US government figures.
KFC: Calorie estimates are inflated
Kelly Brownell, director of Yale University's Rudd Centre for Food Policy and Obesity, described the dish to USA Today as a "salt bomb".
"That's a better part of a day's sodium in one meal," he said.
Rick Maynard, spokesman for KFC, said: "For your real chicken sandwich lover, you no longer have to go to a burger place for a (not as tasty) chicken sandwich.
"This is so meaty, there is no room for the bun."
The sandwich is going on sale in America after successful test runs in Rhode Island and Nebraska - but it will not be available in Britain.
