Indeed, just read how PSG had a 470 % increase because of the sales in the US with the Jordan collection. Lets just say this is very positive for us and the numbers we can achieve (from Forbes):
The collaboration with basketball phenomenon Michael Jordan is set to push the French club past
1 million shirt sales. Popularity of the club’s shirts in the United States soared-sales of merchandise went up a staggering 470%.
Just seven years ago, PSG struggled to achieve a quarter of their 2019 projected sales figures. Their turn around off the pitch has been achieved with clever branding and backed up by on-field progressions.
Ligue 1, the domestic league PSG play in, is shown in the U.S. on beIN Sports–a channel that has seen its viewing figures fall after being dropped by three big television networks.
Comcast/Xfinity, DircetTV and Verizon Fios all parted ways with the sports broadcaster, in a move that saw its reach into American homes drop by 30 per cent. Despite the reduction (22 million homes to just 15.4 million) the market share of PSG’s merchandise increased.
One of the contributing factors in the rise of the French club’s merchandise sales was the public wearing from crossover stars.
Music artists such as Travis Scott, J. Cole and 6ix9ine have all been pictured in the Jordan collaboration clothing, along with Basketball big hitters Ben Simmons, Draymond Green, Nicolas Batum, Tony Parker and of course, Michael Jordan himself.