Nike Partnership Announced
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#onlyamatteroftime #mbappe
Can they top what is the best top looking top of any club for decades, the current home kit? I think last season we sold 3m kits, wonder how much more it will be this season?
That’s more to do with being the best side in the world. Retain the CL and win the league and we’ll smash 3 million even with a cookie cutter shirt
You can't say design had nothing to do with it when Hollywood celebs have their children kitted out in an LFC kit, even Mogg, who probably frowns whose idea of casual clothing is wearing tweed allowed his children to Don LFC kit during a summer fête
hahahahahaha!
All player style clothing will be Nike, the LFC own clothing brand will stay LFC.
The own brand stuff is shite though, just looks like clothes you'd get in Next or Matalan.
They've got a bee in their bonnets about the whole fan made merch. That's why they tried the whole copy writing Liverpool stuff.
Well that was the reason I expected Nike to pick casual wear
Indeed, just read how PSG had a 470 % increase because of the sales in the US with the Jordan collection. Lets just say this is very positive for us and the numbers we can achieve (from Forbes):
The collaboration with basketball phenomenon Michael Jordan is set to push the French club past 1 million shirt sales. Popularity of the club’s shirts in the United States soared-sales of merchandise went up a staggering 470%.
Just seven years ago, PSG struggled to achieve a quarter of their 2019 projected sales figures. Their turn around off the pitch has been achieved with clever branding and backed up by on-field progressions.
Ligue 1, the domestic league PSG play in, is shown in the U.S. on beIN Sports–a channel that has seen its viewing figures fall after being dropped by three big television networks.
Comcast/Xfinity, DircetTV and Verizon Fios all parted ways with the sports broadcaster, in a move that saw its reach into American homes drop by 30 per cent. Despite the reduction (22 million homes to just 15.4 million) the market share of PSG’s merchandise increased.
One of the contributing factors in the rise of the French club’s merchandise sales was the public wearing from crossover stars.
Music artists such as Travis Scott, J. Cole and 6ix9ine have all been pictured in the Jordan collaboration clothing, along with Basketball big hitters Ben Simmons, Draymond Green, Nicolas Batum, Tony Parker and of course, Michael Jordan himself.
The collaboration with basketball phenomenon Michael Jordan is set to push the French club past 1 million shirt sales. Popularity of the club’s shirts in the United States soared-sales of merchandise went up a staggering 470%.
Just seven years ago, PSG struggled to achieve a quarter of their 2019 projected sales figures. Their turn around off the pitch has been achieved with clever branding and backed up by on-field progressions.
Ligue 1, the domestic league PSG play in, is shown in the U.S. on beIN Sports–a channel that has seen its viewing figures fall after being dropped by three big television networks.
Comcast/Xfinity, DircetTV and Verizon Fios all parted ways with the sports broadcaster, in a move that saw its reach into American homes drop by 30 per cent. Despite the reduction (22 million homes to just 15.4 million) the market share of PSG’s merchandise increased.
One of the contributing factors in the rise of the French club’s merchandise sales was the public wearing from crossover stars.
Music artists such as Travis Scott, J. Cole and 6ix9ine have all been pictured in the Jordan collaboration clothing, along with Basketball big hitters Ben Simmons, Draymond Green, Nicolas Batum, Tony Parker and of course, Michael Jordan himself.
Really excited about this. But to be honest, NB will be missed, I always sort of felt a bit special because of us wearing something other than mainstream Adidas/Nike/Puma. Amazing deal for the club tho so happy about this!
Welcome to the site mate!
NB always made great home kits and reasonable GK shirts, but their second and third kit designs were mostly tacky and horrendous, IMO. I'm also confident with proper distribution we can sell a huge amount more under Nike and maximise our revenues following our recent success. This will place us in an even stronger position when we're up for renegotiation.
No obligatory Nike mock up kits yet? Haha
Lebron James has put out some mysterious, cryptic LFC tweet there...
Well link it up FFS! Sheesh.
This year's kit is the best in the league..?
Is it fuck! It's the worst home kit I think I can ever remember us having. It's awful. It's like a cheap, knock-off O'Neills t-shirt that us Paddies would get on Moore St., growing up in the 80's. It's fucking putrid.
I really like this seasons kit.
Ya the only thing I like about this season kit is that we are winning the league in it. It’s horrible
I like this year's kit. Not crazy on the socks, though.
It maybe a lucky kit
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